Flushing, MI — Eastman Outdoors, Inc., owner of Carbon Express, has announced the appointment of Lou Riley as President. Effective immediately, Riley will be responsible for strengthening the overall strategic direction and growth of Eastman Outdoors at the national level, in addition to driving category disruption through state-of-the-art product development.
"We've experienced great success over the years but in order to maintain momentum, we need to look into new ways to extend our category reach," said Rob Eastman, CEO of Eastman. "Lou is widely-respected in our industry for his work in cultivating deeper brand relationships through results-driven product and marketing innovations, which is the cornerstone of our growth strategy. We're thrilled to welcome him to the team."
Riley, an avid hunter and outdoorsman, brings over a decade of experience to Eastman Outdoors in the consumer packaged goods, and the sporting and hunting industries. Holding various leadership positions at Gamo Outdoor USA, Weston Products, Applica Consumer Products, Remington, Riley most recently served as Divisional President at SIG SAUER® since May 2014.
"There is tremendous growth happening at Eastman in terms of investing in the expansion of their product portfolio and consumer footprint," said Riley. "Eastman has a rich history of meeting the demands of the marketplace and I'm excited for the opportunity to contribute to their legacy by rolling out the next generation of technology and innovation in the category."
Carbon Express, one of the leading brands in the hunting industry, is known for it's precision and technological advances within the arrow and crossbow categories. In addition, Eastman Outdoors also distributes branded outdoor gourmet cooking and food processing products.
About Eastman Outdoors, Inc.
Founded in 1995, Eastman Outdoors, Inc. is based in Flushing, Michigan. The company distributes archery, crossbow, food processing and gourmet outdoor cooking equipment under the Eastman Outdoors and Carbon Express brand names. For more information, please visit
www.eastmanoutdoors.com and
www.carbonexpressarrows.com.
Media Contact:
Jeff Bergman
(715) 442-2078
jeff@providencemarketinggroup.net
