MUSKEGON, MI — Today, ScentLok and Mossy Oak announce a new, strategic collaboration with DICK'S Sporting Goods culminating with a special, all-season system called the ScentLok Maverick. This special-make jacket and pant unit is a collaborative effort from all three companies to deliver the best gear for the die-hard whitetail hunter.

The ScentLok Maverick system starts out with a single-layer, brushed shell that is virtually silent and married a long-pile fleece inside that provides a layer of warmth. The fabric is treated with a durable water repellency treatment that easily sheds moisture. Embedded into the fabric is patented Carbon Alloy technology that has been shown to block up to 99.8% of human odors tested*. The fabric is finished with the new Mossy Oak Break-Up Country for unprecedented concealment.

Mossy Oak Break-Up Country combines digitally enhanced, life-sized natural elements with the perfect color tones to help you blend in and shadowing elements that truly break up your outline like no other pattern available today. Break-Up Country is adaptable to a number of hunting situations and light periods throughout the day.

"We really wanted the Maverick to be more than great technologies," said ScentLok Vice President of Marketing Nick Andrews. "So we added features that experienced bowhunters need in the field. Like four oversized, zippered pockets that keep all your gear close and secure. We sculpted the shoulders and arms to naturally work when drawing a bow and setting your anchor point without restriction. The zippered cuffs eliminate the bulk and keep everything contained and comfortable around the forearm. In the back, we added a safety harness opening so that you can wear your harness closer to your body for increased safety in addition to covering any odors that may have built up on it as well."

The $169.99 Maverick system is available exclusively at 250 DICK'S Sporting Goods stores, DICKS.com, and all Field and Stream stores.

"We work extensively with our partners and manufacturer's to provide the absolute best products for great prices," added Andrews. "We understand the investments that go into participating in the sport we love. That's why we work hard every day to keep our prices reasonable and attainable for the general public. I've seen products with no odor adsorption technology rising to $300 and above! That's insane if you ask me."

Mossy Oak and ScentLok have also teamed up with Fear No Evil television hosted by Chris Brackett airing on the Outdoor Channel.

"This is my go-to suit for the season," stated Chris Brackett. "They really thought of everything in this suit, from the articulation to the weight…it's nearly perfect for my entire season."

*Independent testing conducted at Rutger's University, 2013.

About ScentLok
ScentLok Technologies, headquartered in Muskegon, MI, USA, is a leading worldwide designer, marketer and distributor of performance, hunting and casual odor-controlling apparel, footwear and equipment. Founded in 1992 on scientific principles, ScentLok is the only company with access to all scent-controlling technologies including their patented activated carbon technology, which is consistently proven to outperform other technologies tested. ScentLok is a pioneer in the hunting industry who many credit with creating a market based on the elimination of odors to get closer to big game. ScentLok is a subsidiary of A.L.S. Enterprises, which also markets and distributes Hard Core Hunting Clothing and Bone Collector Hunting Clothing.

About DICK'S Sporting Goods, Inc.
Founded in 1948, DICK'S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of August 1, 2015, the Company operated more than 615 DICK'S Sporting Goods locations across the United States, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated associates, in-store services and unique specialty shop-in-shops dedicated to Team Sports, Athletic Apparel, Golf, Lodge/Outdoor, Fitness and Footwear. Headquartered in Pittsburgh, PA, DICK'S also owns and operates Golf Galaxy, Field & Stream, True Runner and Chelsea Collective specialty stores. DICK'S offers its products through a content-rich eCommerce platform that is integrated with its store network and provides customers with the convenience and expertise of a 24-hour storefront. For more information, visit the Press Room or Investor Relations pages at DICKS.com.

ScentLok is an officially licensed partner of Haas Outdoors Inc. Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, GameKeepers, Mossy Oak Properties and Nativ Living.