Tuesday, September 29, 2015

PRADCO Names Auten Director of Marketing, Hunting Division


BIRMINGHAM, AL – PRADCO Outdoor Brands is proud to announce Mike Auten has been named Director of Marketing for the Hunting Division. Since 2008, Mike has served as the General Manager of Commonwealth Productions, PRADCO's video production division. Auten has more than 15 years of experience in producing and directing outdoor programming, advertising, promotional and marketing materials, event, sales and project management.

"Mike is the ultimate team player. He is a long-time PRADCO guy and has played a key role in building Moultrie, Summit, Knight & Hale, and Code Blue," said Bart Stephens, Vice President of the Hunting Division at PRADCO Outdoor Brands. "Under Mike's leadership, Commonwealth has produced TV shows, advertisements, and annual catalogs for PRADCO Hunting. Mike has excelled at creating organizing production processes at Commonwealth. Mike's creativity, professionalism, and customer-first attitude will serve him well as he leads the marketing efforts for our Hunting Division."

Auten, a former pro-angler and avid outdoorsmen, will be splitting his time between PRADCO Outdoor Brands' headquarters in Birmingham, Alabama and Commonwealth offices in Benton, Kentucky. "As General Manager at Commonwealth Productions, it has been my goal to conceive, develop, and produce high impact content that not only entertains, but educates and informs," said Auten. "I want our customers to connect with the quality, innovation and passion that go into each PRADCO product. I am humbled by this opportunity, and look forward to the future at PRADCO Outdoor Brands."

About PRADCO Outdoor Brands:
PRADCO Outdoor Brands (POB), a division of EBSCO Industries Inc., is the largest company in the world that manufactures and markets major hunting and fishing brands and products under one parent organization. We are a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures. PRADCO Hunting owns the brands Moultrie, Summit, Knight & Hale and Code Blue. PRADCO Fishing owns more than 20 brands including Rebel, YUM, Booyah, Lindy and Bomber Saltwater Grade. For more information on PRADCO products, please visit our website at www.pradcooutdoorbrands.com