NORTH CHESTERFIELD, VA., February 13, 2013 - Carl Zeiss Sports Optics, the world's leading manufacturer in high performance sports optics, is pleased to announce the partnership with The Western Hunter TV. The show will air on The Sportsman Channel's "Big Game Wednesdays" primetime lineup at 8 p.m. Eastern time. The Western Hunter TV focus on will expert and self-sufficient backcountry Western big game hunting, with a strong ethical message and high standard for content, filming, and editing. The show features three primary co-hosts: Nate Simmons (WHM and EHM's Backcountry Editor and the show's TV Producer), Ryan Hatfield (WHM and EHM's Editor), and Chris Denham (WHM & EHM's Marketing Director and the show's Executive Producer). All three hosts bring many years of industry experience and western hunting expertise to the table.

"Western Hunter TV is a perfect fit for Zeiss and we are very excited to partner with a western hunting show where our optics have to perform at their full potential, in high adventure backcountry hunting under extreme conditions," stated Mike Jensen, President of Carl Zeiss Sports Optics. "These guys know high end premium optics and they will help us convey our ingenuity and cutting edge technology to their viewers on a weekly basis".

Chris Denham said, "The Western Hunter is excited and proud to partner with Zeiss Optics. Our TV program is built on powerful panoramic visuals, high-end editing, and a quality message about tough western hunting. Being able to team with a company like Zeiss - an industry leader who demands those same quality standards - is a very natural fit for us and creates a formidable relationship in hunting television."


About The Western Hunter TV:
The Western Hunter is part of Western Hunter & Elk Hunter Magazines, based in Chandler, Arizona. The company's mission is to educate, inspire, and entertain, while making its audience better hunters, more thoughtful sportsmen, and dedicated conservationists. To learn more about The Western Hunter, visit www.thewesternhunter.tv.

About Carl Zeiss:
The ZEISS brand is synonymous with the world's finest, highest precision optics. Based in Oberkochen, Germany, the Carl Zeiss Group is a global leader in the optical and opto-electronic industries and a highly innovative, research-intensive, high-tech Company. The company is comprised of five business groups: Semiconductor Technology, Medical Systems, Microscopy, Industrial Metrology and Consumer Optics/Optronics, each focused on developing the most advanced technology, products and solutions in their fields to enhance people's lives. Carl Zeiss' portfolio of products includes: state-of-the-art medical equipment used in neurosurgery, ENT and ophthalmic surgery and diagnosis; advanced microscopes for medical and scientific research; premium sports optics and opto-electronic products; camera and cinematography lenses; planetariums; eyeglass lenses; anti-reflective lens coatings; industrial metrology solutions for the aerospace and automobile industries; and the highest resolution optics for machines that produce the majority of today's semiconductor memory and processing chips, among others.

As part of the Carl Zeiss Group, Germany, Carl Zeiss Sports Optics, LLC, North Chesterfield, Va., is responsible for sales, marketing and distribution of ZEISS sports optics, such as binoculars, spotting scopes, riflescopes and laser rangefinders, throughout the United States and Canada. For more information, visit: www.zeiss.com/sports.