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The Woodlands, Texas – Everest, the marketplace that connects outdoor retailers and manufacturers with customers who love to hunt, shoot, fish and camp, has announced the addition of Midland Radio Corporation to its family of storefronts.
“Midland Radio has been an innovative leader in two-way radio technology for decades,” says Marcus Johnson, EVP of Operations. “Everest is thrilled to partner with Midland and bring their line of communication products to our marketplace.”
Midland Radio’s Everest storefront features 25+ products including two-way radios, weather radios, headsets, walkie talkies, mounts and antennas. Consumers can visit their Everest storefront at www.everest.com/MidlandRadio.
“Everest.com is an exciting new venue bringing the best in outdoor products to sportsmen and women,” states Mike Schifman, Director of Marketing for Midland Radio Corporation. “Midland, for over 60 years, has been doing the same. We are delighted to partner with Everest.com to better serve those who enjoy the outdoors.”
About Midland
For over 50 years, Midland has taken a pioneering role in two-way radio technology, introducing CB radio and 14-channel FRS radio technology to the market. Today, Midland is the leading supplier of two-way radios, weather alert radios and an innovator in emergency radio technology. Headquartered in Kansas City, the heart of the country, the Midland brand represents quality, value and reliability. Midland products are sold in leading consumer electronics, sporting goods, specialty outdoor and many other retailers nationwide.
About Everest
Driven by our Caliber Members, the Everest mission is to create the leading marketplace for the shooting sports, hunting, fishing and outdoor worlds – a place where retailers can sell firearms, fishing gear, camping gear, outdoor products and other related consumer items. The Everest marketplace represents a place where like-minded consumers can learn, interact, participate and shop. At our core, we are a community of like-minded, non-discriminating, conservation-loving outdoor living retailers, manufacturers, distributors and consumers.
For more information on the Everest marketplace, visit the website at www.everest.com or contact:
Kristi Heuring
Chief Marketing Officer
Everest.com