Tuesday, March 3, 2020

Southface Media Group merges with Xpedition Outdoor Marketing

Arkansas based Southface Media Group has completed its merger with Xpedition Outdoor Marketing LLC, a division of the Xpedition Enterprises family of brands. Just when you think they might possibly slow down, they make a move that will continue to fuel the growth of not only Xpedtion Enterprises, but outdoor industry brands across the globe! The recent acquisition/merger of Southface Media Group Inc. with Xpedition Outdoor Marketing LLC (a division of Xpedition Enterprises). is a promising move that will benefit many brands for years to come. President of Xpedition Enterprises, Mark Heck, recently stated that, “Our vision is simple; to be the connection between show producers (tv and online), manufactures, and ultimately retailers. Joining forces with Southface Media Group completes the circle of services we can now offer to our clients. We must approach marketing in a holistic way. The shows we work with cannot only expect top level editing, but that we assist in sponsor acquisition, airtime negotiations, social media postings and a full staff that provide assistance in creating a show’s digital footprint. To a manufacture, we not only create advertising budgets, but can assist with product sourcing, and participate in sales presentations. To finalize the model, our team works with retailers to drive business in the door and create point of purchase advertising.”

The Southface Media Group Inc. has been helping to grow brands for over 15 years in the outdoor space. Led by Founder, J. Heath Graham, his team has specialized in a unique relational business model approach that has produced major results for the clients they work with. When Heath was recently asked about his keys to success, he stated two words, “Have Integrity”. He went on to say, “it’s pretty simple; when you do what you say you’re going to do and actually follow through until you get the desired results your clients are looking for, then everybody wins. The power of this merger is fueled by what the two entities provide together. It’s not only creating content and marketing strategies we “hope” will work, but it’s a strategic sales approach that increases the overall revenue for the clients we work with. Heath Graham will move forward in his role at Xpedition Enterprises as part owner and V.P. of Xpedition Outdoor Marketing. Heath brings with him a list of reputable brands, some that have worked with Southface Media for over 10 years that will also benefit from this joint venture.

Xpedition Enterprises Executive Vice President, Chris Cobbett, brings over 20 years of sales and marketing experience. He recently stated, “The days of being segmented in this market are in the past. Successful marketing companies now touch all facets of our industry. Whether you are a media producer, brand, or retailer, the job now demands that you create excellence in all parts of the industry. Our mission is to help foster working relationships between brand, retailer and ultimately the consumer. This merger allows us to combine our efforts and knowledge to create a very unique experience for our clients.”

Xpedition Enterprises is family of brands including Xpedition Archery, Viking Series Crossbows, Element Outdoors Clothing, Xpedition Outdoor Marketing, Xpedition Land Management, and Realtree’s The Given Right TV show. If you would like more information on any of their brands, please email mellissa.atkisson@xpeditionenterprises.com.

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