Tuesday, August 20, 2019

Outdoor Sportsman Group Welcomes Back Sponsors for Week-long Programming Initiative #DeerWeek

Presenting Sponsor Academy Sports + Outdoors Signs on for Second Consecutive Year

DENVER Outdoor Sportsman Group’s #DeerWeek, slated to air September 16-22 on Outdoor Channel, Sportsman Channel and across all Outdoor Sportsman Group content platforms, welcomes back its slate of sponsors from one year ago including presenting sponsor Academy Sports + Outdoors, as well as participating sponsors Can-Am, Kimber and Old Trapper. Outdoor Sportsman Group also welcomes new associate sponsor Moultrie for the 2019 #DeerWeek. The announcement was made today by Outdoor Sportsman Group Executive Vice President of Advertising Sales, Jason Brist.

#DeerWeek, which launched in 2017, is a unique, week-long, cross-platform event featuring primetime programming showcasing deer-specific content on Outdoor Channel and Sportsman Channel. This year marks the third consecutive year of this specialized, week-long, “cervid-themed” programming block.

“#DeerWeek has evolved into an annual programming event that viewers look forward to watching,” Brist said. “It has been three years since we first conceptualized #DeerWeek as a programming initiative and we are proud and happy to maintain our loyal advertising partners: Academy Sports + Outdoors, Can-Am, Kimber, Old Trapper and we welcome Moultrie.”

“Kimber is proud to continue our partnership with #DeerWeek in 2019, we feel it is important to continue to support hunting and outdoor sport,” Kimber Senior Marketing Director, Tom Scott said. “Encouraging people to be outside in an age where technology is all consuming is important to Kimber and we feel #DeerWeek plays a vital part in that.”

“Hunters are one of our favorite groups of customers and we are excited to partner with the Outdoor Sportsman Group this year for #DeerWeek 2019,” Director of Marketing for Old Trapper, Robert Leary said. “This annual event is a time of camaraderie amongst outdoor adventure enthusiasts and is a natural fit for the Old Trapper brand and product line as we strive to provide hunters with the highest quality, best tasting smoked jerky available.”

#DeerWeek content also will be front and center in relevant print, digital and social media platforms owned, operated and distributed by Outdoor Sportsman Group Networks and Outdoor Sportsman Group Publishing arms. More than 35 hours of Outdoor Channel and Sportsman Channel primetime programming will be dedicated to the week-long celebration of deer hunting. Content also will be made available to Outdoor Sportsman Group Publishing’s 16 magazines and 19 online websites and digital outlets including streaming video-on-demand service MyOutdoorTV (MOTV), as well as Outdoor Sportsman Group’s vast array of social media pipelines.

Academy Sports + Outdoors, a sports, outdoor and recreation lifestyle retailer, is a one-stop shopping destination for deer hunters. Academy offers a wide range of deer hunting products such as camouflage, feeders, game cameras, stands, rifles, crossbows, bows, hunting licenses and more. Hunters can get field ready

for less with the best brands, prices and assortment of hunting essentials both in-store and online at academy.com.

Can-Am Off-Road manufactures off-road vehicles for work, hunt and play. The Can-Am Defender side-by-side is the ultimate hunting vehicle with a large cargo box for getting work done on the farm with 1,000 lb payload capacity. Ready to tackle any terrain, the Defenders 4x4 capabilities will get hunters to and from the stand with all their gear. Hunters can add and accessorize the Defender with cab enclosures, heaters, radios, racks, gun boots, snow plows, track kits, lights and more. Can-Am also offers a Defender Mossy Oak package that’s ready to hunt right from the dealership. To learn more on the full line of off-road vehicles, go to www.canamoffroad.com

Kimber Mfg., Inc. is an American company that designs and manufactures premium firearms for individual, sporting, law enforcement and military markets. Complete information on Kimber firearms, accessories and less-lethal products is available at www.kimberamerica.com. A detailed product catalog is available upon request. Kimber can also be found on Facebook, Twitter, YouTube and Instagram.

Old Trapper has been meeting the demand for a snacking alternative that is made from the leanest meat and freshest ingredients for five decades. Now in its 50th year, Old Trapper marks its half century in business by reflecting on the qualities that have made it such a longstanding national brand. Old Trapper’s featured jerky products include 10-ounce individual bags made from lean cuts of real steak with a hint of brown sugar and a six-pack sampler that includes two packages each of old-fashioned, teriyaki and peppered flavors.

Moultrie is one of the best-selling brands of game cameras and feeders in the world, and it continues to innovate with new technology that hunters and land managers rely on. Defined by the foundations of reliability and ease of use, Moultrie products are always field-tested and designed for hunters, by hunters themselves. Combining forward-thinking innovation with time-tested practicality, Moultrie consistently demonstrates what it means to be the Most Trusted Name in Game Management.

For more information about #DeerWeek, visit: www.DeerWeek.com

About Academy Sports + Outdoors: At Academy Sports + Outdoors, we make it easier for everyone to enjoy more sports and outdoor activities. At each of our 250+ locations, we carry a wide range of apparel, footwear, hunting, fishing and camping equipment, patio sets and barbeque grills, along with sports and recreation products, at everyday low prices. For more information about Academy Sports + Outdoors visit academy.com.

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as MOTV, the world’s leading outdoor television content platform. The Group also consists of a number of established publishing assets: 16 outdoor magazines including Guns & Ammo, Petersen’s Bowhunting and Florida Sportsman, and 19 top websites, including BassFan.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV

About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV

About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD is a television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. A division of Outdoor Sportsman Group, Sportsman Channel delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube. #IAmSportsman. #MyOutdoorTV



Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 | Tom.Caraccioli@OutdoorSG.com