The following is a small part of an Instagram Masterclass I gave at SHOT University this past January, which seems like a million years ago. We spent the time going over what does work – and what doesn’t work – on Instagram. And believe it or not, if I were to give that presentation again, six months later, I would probably change a few things. That’s how fast social media is changing/adjusting – especially during this time. (shameless plug moment: if you are interested in working with me to speak virtually at an event on social media marketing for the outdoor industry, reach me at email@example.com)
One “hack” I’ve found that has consistently worked over time is utilizing carousel posts. A carousel post is where you upload 3-5 photos and/or short videos in one post. I personally like to stick with just photos in carousel posts, but mixing a very short video in the middle is ok, too.
Why you should do more carousel posts in 2020:
That’s it! It is a small, but mighty, hack for getting a little more love from the Instagram algorithm. Questions? Find me Michelle@bulletproofcomm.com
-- Michelle Scheuermann, editor, Archery Wire