Carbon Unwind, the new sleep and meditation app, launches today, September 8 for iOS users. Developed by the premier online video destination for outdoor themed shows, CarbonTV, brings the healing power of nature inside, so people can get the deep sleep they need to feel rested and less stressed. While Carbon Unwind will appeal to those who love the outdoors, people interested in health and wellness, restorative healing and fitness will find the app equally appealing. The app features storytellers, many of them experts in their respective fields, including Julie McQueen – President of CarbonTV and host of the network’s Outdoor Weekly. I am proud to say I am the first to chat with Julie about this new app! The feature I enjoy the most is “family sharing,” which means my husband or I can make in-app purchases and share with one another. We’ve explored a few already and can’t wait to dive into it more. Enjoy this quick Q&A with Julie and be sure to download the app! – Michelle Scheuermann, editor, Archery Wire.
Q: Julie, how did CarbonTV get into the app business?
A: Our team at CarbonTV has been working on this for the past year, and with the pandemic, we had some extra time on our hands to get Carbon Unwind across the finish line. The need for this app has never been greater than it is right now. The stress of daily life – worsened by the health and economic impact of COVID-19 – has caused more and more people to struggle with mental health. People are having trouble sleeping. Research shows that stress and the lack of sleep or poor quality sleep increases the risks of a myriad of bad things, like high blood pressure, depression, diabetes, cardiovascular disease, and obesity.
We wanted to develop something that will bring calm and relaxation, better sleep cycles, into your life through nature and the outdoors. After all, that’s what we specialize in at CarbonTV. This app is the perfect thing to take with you on your next hunting trip, camping trip, or simply at home when you want to bring the outdoors indoors. Research shows that even if they’re artificial, sounds of nature can help our body relax and could be especially beneficial for those with high-stress.
Q: What are some of the Carbon Unwind features?
A: While Carbon Unwind will appeal to those who love the outdoors, people interested in health and wellness, restorative healing and fitness will find the app equally appealing. The app features storytellers, many of them experts in their respective fields, Skull Bound Chronicles TV host Jana Waller; Blood Origins founder Robbie Kroger; survivalist, documentarian and Naked and Afraid star Laura Zerra, The Crush co-host Tiffany Lakosky and Carbon Media Group founder and The Hunt: Target, Track and Attain Your Goals author David Farbman. Some of the storytellers read their own original works, such as Farbman reading from his New York Times best-selling book The Hunt.
Carbon Unwind will also feature an entire section for kids, allowing parents to play sleep stories for the little ones that encourage mindfulness and adventure instead of any negative emotions brought on by television shows or late-night social media.
For those seeking to unwind throughout the day, guided meditations and visualizations will be added to the platform a few times a week. These will be geared specifically toward topics like mindfulness, gratitude, and nature to facilitate a more peaceful state of mind. A section of Carbon Unwind will be dedicated to travel-related meditation and relaxation techniques, which is timely because of the recent apprehension surrounding travel and flight after COVID-19.
Q: How are you getting the word out about Carbon Unwind?
A: Our storytellers are excited about Carbon Unwind and are sharing news about the app on their social platforms. We are also posting on CarbonTV social platforms to reach our loyal outdoor enthusiasts; at the same time, we’re launching Carbon Unwind on Instagram and Facebook and supporting it with advertising. I’m created a video that explains the app in a visual way. And we’re taking the Carbon Unwind story to media, talking with outdoor, health and wellness, business and tech reporters. And you too, Michelle!
Q: What’s the next evolution for Carbon Unwind?
A: Carbon Unwind is available right now on iOS and will be coming soon for Android users. We offer a free trial and a premium subscription upgrade options. The 12-month introductory subscription price is $59.99. The subscription unlocks additional guided meditations, weekly sleep story additions, and special guest storytellers. In the coming months, we’ll be adding acoustic music and nature soundscapes.