TUESDAY, JANUARY 14, 2020   |   SUBSCRIBE    ARCHIVES   

ATA
ATA CEO and president Matt Kormann announced the winners of the “Impact” Awards at the 2020 ATA Trade Show. National Archery in the Schools Program was awarded an Impact Award in the Non-Profit category. NASP has taught archery to over 18 million students, and trained over 80,000 educators through its grassroots, school-based effort that teaches and recruits in a positive learning environment. “The National Archery in the Schools Program is very pleased the ATA recognizes NASP’s beneficial impact on the industry, and its pursuit of student excellence and growth of shooting sports!” said NASP president Roy Grimes.
Tactacam was awarded with the only Gold Level award for Breakthrough Innovation while Mathews Archery took home the silver at this year’s Archery Trade Association
ATA CEO and president Matt Kormann announced the winners of the “Impact” and “Best in Show” awards at the 2020 ATA Trade Show on Friday, Jan. 10. The awards program debuted at the 2020 ATA Trade Show. It recognizes members’ achievements and products that exemplify value, innovation or uniqueness.
CONSERVATION
The Rocky Mountain Elk Foundation salutes its Access Elk Country Initiative and Elk Country Legacy partners for providing critical conservation funding to its mission.

EVENTS
Game Trackers Africa is one of the premium hunting operations in different parts of Africa, including Namibia, Tanzania, Cameroon, Botswana and South Africa.
GEAR
While this 8-inch pair of Realtree EDGE camo boots sports an aggressive design, they’re still stealthy and quiet under normal conditions. These non-insulated, nylon boots are waterproof, weigh 46 ounces, and are very comfortable for those all-day hunts.
This bonded fleece jacket has velour lining. It’s waterproof, which is a huge benefit on windy, drizzly evenings, when the deer are moving and you need to be out there. It comes with a detachable hood, adjustable draw cord around the waist, YKK waterproof zippers and a welded arm pocket. It’s available in sizes ranging from medium to 4XL.
Measuring 48 inches x 30 inches, the new Realtree Camo EDGE Pet Bed giant dog bed features 7.5-inch bolstered ends that provide pillow-like support.

Using the best possible materials, Easton designers introduce the Bowtruk, a brand-new concept for archery travel offering better durability, improved functionality, and a refined aesthetic.
INDUSTRY
Swanson Russell recently promoted three people: Stuart Adams, Jack Chatelain and Jon Lundeen.
Swanson Russell announced today that Brent Schott has been appointed to president. Chief Executive Officer Dave Hansen has moved into the role of chairman. Brian Boesche will continue his role as chief creative officer.

MEDIA
Tune into Bass Pro Shops Outdoor World Radio show this week as host Rob Keck is live at Dallas Safari Club's 2020 Convention, talking about the heritage of big game hunting, conservation, hunter education and advocacy initiatives around the world. He’ll be talking with Matt Boguslawski, Dallas Safari Club's Advocacy Manager, Ron Regan, Executive Director of the Association of Fish and Wildlife Agencies, and Catherine Semcer, Research Fellow of the Property and Environment Research Center.

NEW PRODUCTS
At TenPoint Crossbow Technologies, cutting-edge crossbow design, innovation, and an openness to customer feedback have allowed the company’s brands to become synonymous with quality, durability, and safety. For 2020, TenPoint is excited to announce the release of a new cocking device: the ACUslide Cocking and De-Cocking System.
Using the best possible materials, Easton designers introduce the Bowtruk, a brand-new concept for archery travel offering better durability, improved functionality, and a refined aesthetic.
OPTICS
Leupold & Stevens, Inc., has announced the launch of four new models in its VX-3i riflescope line, all of which feature the company’s ZeroLock CDS dial for the first time.
PARTNERSHIPS
Bone Cold TV, a Western New York based destination hunting television show comprised of Brandon Scott, Chad Faulkner and Shaun Thomson, announces its partnership with Rochester, NY based compound bow manufacturer, Athens Archery.

Veil Camo, the leader in scientifically engineered concealment patterns for outdoor enthusiasts who hike, fish, hunt and camp to tactical operators, announces a licensing partnership with Crocs—manufacturer, a global leader in innovative, casual footwear for women, men and children.
 

I asked my friends to help me spy some fun and interesting things at the 2020 ATA trade show – and they didn’t disappoint me. So thank you to Trent, Andrea, Kim and Nick for texting me over the show

Trent Marsh works for Spypoint Trail Cameras, so of course he immediately texted me his latest and greatest gadget – Spypoint’s CELL-LINK, which turns virtually any non-cellular camera into a cellular device. That, my friends, is pretty darn cool. Visit http://Spypoint.com/2020 for details - and see more of their new releases.

Trail cameras are on fire this year (yet again). Browning Trail Cameras also came out with their Spec Ops Edge, which offers 20 MP image resolution, adjustable power “Night Vision” IR illumination that reaches out to 80 feet (wow) and a 1920x1080 HD video processor. (Good for home security too? Yes!) Andrea Rothove of Huntress View said on her Instagram that these new trail cameras Browning is putting out are “…going to be hot.” So there you go.

Andrea also found a fun gadget I would buy right now – a burr sticker remover called Burr Paw. I grew up around farm animals and getting stickers off animals is NOT. FUN. So when Andrea said in just one swipe, this mitt removed the stickers, I was sold. She said she even bought one on site! This mitt also removes stick-tights, cockleburs, begger’s lice and more from clothing, gear and yes, pets.



I was spying on Nick Pinizotto’s Instagram feed, feeling a little FOMO, and then he sent me this image from ManCave Buck from Revolution Innovations. You buy the foam deer head – and insert your own antlers! I mean, if that doesn’t save on reinforcing your walls, and the fear of having that deer fall off a wall…which is like, my biggest nightmare. In this video from The Outdoorsman, the owner goes over the fact the mount is a new category for those hunters who may have a smaller deer they don’t wish to mount, or they simply don’t have the funds. And here I’m all worried about the walls….lol.

Living in the Midwest my entire life – my winters revolve around how not to freeze my tush off. These things include: buying a Sherpa steering wheel cover and investing in an actual warmer coat this year (like, REALLY investing). Andrea found a heated clothing system from Mobile Warming, which allows you to control the warmth setting via your phone with Bluetooth, so that’s pretty darn cool. I don’t care who you are – being cold while hunting is not fun. If you are comfortable, you can sit longer, and have a higher chance of being successful. So I consider warmer gear investing in my success.

And a bonus: My friend Kim told me the best thing from the show for her was the networking. Ah yes, let’s not forget many of the reasons WHY we all attend trade shows is really to talk shop with people you’ve never met. Some of us are more open to asking a lunch table if you can join them - or share an Uber from the airport to the convention center. It takes practice and stepping out of your comfort zone to NOT put your earbuds in as soon as your butt hits the seat on the airplane. I know, I know, you need your “alone time” on a plane with 200 other people. But as trade show season unfolds before us, consider not always hanging with your same group from breakfast, to lunch, to dinner. Step away from your comfort zone and open up a little bit – you never know what’s waiting for you.

Lastly, for a most excellent round-up of what was new at the 2020 ATA Show – a job I could NEVER do as well as them – please visit my friends at Petersen’s Bowhunting.

If you’d like to meet up at SHOT Show next week, I’m around!

-Michelle Scheuermann, editor, Archery Wire

ARCHERY WIRE
Event Calendar

JANUARY 16-18
Wild Sheep Foundation “Sheep Show”

Reno-Sparks Convention Center, Reno, NV

 
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