Tuesday, March 19, 2019

The Outdoor Group Promotes Jeff Southall To Art Director

West Henrietta, NY – The Outdoor Group announces today that Jeff Southall has been promoted to the position of Art Director. In his role, Jeff will be responsible for overseeing and creating the visual identity of all The Outdoor Group brands: Elite Archery, Scott Archery, Custom Bow Equipment, SlickTrick Broadheads, Solid Broadheads, Duel Game Calls, CAMX Crossbows, Lynch Mob Calls and Winner’s Choice Custom Bowstrings.

“The ability to create within the industry that is my passion is a true blessing and privilege, and I’m thrilled to really dive in,” Southall said. “Our goal is to take each brand’s identity to the next level, and establish a cohesive, recognizable persona that spans traditional and digital mediums.”

Southall has been with The Outdoor Group for more than four years. While working as a senior graphic designer, Southall led the evolution of brands such as Elite Archery, Scott Archery, SlickTrick Broadheads and CAMX Crossbows. Recent key contributions include logo innovation and packaging reinvention of Scott Archery, Elite Archery’s Independence Series Echelon limited edition design and launch, and Elite’s Ritual 30, 33 and 35 launch collateral.

“Jeff’s incredible talent and eye for what works in our industry has been instrumental in establishing each brand’s look and feel throughout the years,” said Christian Costa, VP of Marketing for The Outdoor Group. “Now overseeing a team and all nine brands under The Outdoor Group’s umbrella of industry-leading products, of which Jeff is an avid consumer, I’m confident we will see amazing things, and a few innovative surprises along the way.”

ABOUT THE OUTDOOR GROUP

Established in 2012 and headquartered in Henrietta, New York, The Outdoor Group is parent company to the premier brands of Elite Archery, Duel Game Calls, Scott Archery, Custom Bow Equipment, Winner’s Choice Custom Bowstrings, Slick Trick Broadheads, Solid Broadheads, CAMX Crossbows, and Lynch Mob Calls.

 

News Media: For more information, contact Christian Costa at ccosta@togllc.com