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Tuesday April 9, 2019   |
Sportsman Channel Boasts No. 1 Growing Network with Men 25-54 in Impressions to Begin 2019

Denver – Outdoor Sportsman Group Networks Sportsman Channel and Outdoor Channel continue to experience impressions growth among Men 25-54 to start 2019. Sportsman Channel also dominates its closest outdoor lifestyle competitor (Pursuit Channel) in key demos YTD.

Sportsman Channel ranks as the No. 1 growing network with Men 25-54 in impressions in all cable of television while sister network Outdoor Channel is among the Top 10.

Key statistics for 2019 YTD include:

Sportsman Channel

  • Sportsman Channel is the No. 1 growing network with Men 25-54 in impressions from one year ago during the first two months of 2019 (Jan-Feb).
  • During Jan-Feb 2019, Sportsman Channel’s Men 25-54 increased +66 percent in impressions during total day and +74 percent in prime compared to 2018.
  • During Jan-Feb 2019, Sportsman Channel’s Adults 25-54 increased +57 percent in impressions during total day and +58 percent during prime compared to 2018.
  • During Jan-Feb 2019, Sportsman Channel increased its Men 25-54 impressions six of seven nights by more than doubling the number of Men 25-54 on Monday (+118 percent), Tuesday (+119 percent) and Wednesday (+116 percent) nights.
  • According to Nielsen full year results*, Sportsman Channel topped its competitor (Pursuit Channel) in 2018 during total day all key male demos including Men 18-34 (+61 percent), Men 18-49 (+17 percent), Men 25-54 (+11 percent) and Men 35-64 (+22 percent) in average audience delivery.
  • Also in 2018, Sportsman Channel exceeded its competitor (Pursuit Channel) by even greater margins during prime in all key male demos including: Men 18-34 (+98 percent), Men 18-49 (+24 percent), Men 25-54 (+21 percent) and Men 35-64 (+12 percent) in average audience delivery.*
  • During 2019 to date, Sportsman Channel continues to widen the gap between its competitor by surpassing Pursuit in Men 18-34 (+77 percent), Men 18-49 (+48 percent), Men 25-54 (+31 percent) and Men 35-64 (+34 percent) in average audience delivery.**
  • Also during 2019 to date, Sportsman Channel’s lead over its competitor in prime is increasing in Men 18-34 (+74 percent), Men 18-49 (+67 percent), Men 25-54 (+61 percent) and Men 35-64 (+43 percent) in average audience delivery.**
  • According to Nielsen data, Sportsman Channel’s dominance over its competitor with men is even greater in high income households ($75K+). Sportsman Channel beats its rival among Men 18-34 (+142 percent), Men 18-49 (+120 percent), Men 25-54 (+42 percent) and Men 35-64 (+54 percent) during 2019 to date.**

Outdoor Channel

  • Outdoor Channel ranks among the Top 10 highest growing networks with Men 25-54 in impressions from one year ago during the first two months of 2019 (Jan-Feb).
  • During Jan-Feb 2019, Outdoor Channel’s Men 25-54 has increased +11 percent in impressions during total day and prime compared to 2018.
  • During Jan-Feb 2019, Outdoor Channel’s Adults 25-54 has increased +15 percent in impressions during total day and +2 percent during prime compared to 2018.
  • During Jan-Feb 2019, Outdoor Channel has increased its Men 25-54 impressions five of seven nights in prime including its adventure programming night on Monday (+19 percent), and all four nights of its dedicated hunt/fish/shoot programming on Tuesday (+28 percent), Wednesday (+48 percent), Thursday (+7 percent) and Sunday (+15 percent).

About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram,Facebook and YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV

About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD is a television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. A division of Outdoor Sportsman Group, Sportsman Channel delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitterand YouTube. #IAmSportsman. #MyOutdoorTV

Source: Nielsen, Marketbreaks, Live, AA Proj, 12/31/28-2/24/19, 1/15/18-2/25/18, rank among all basic cable networks. Excludes the first two weeks of 2018 due to technical issues with Nielsen.

Source: *Nielsen, 1/1/18-12/30/18, Live+7, AA Proj. Units, Total Day: M-SU 6A-6A, Prime: M-SU 7P-12A

Source: ** Nielsen, 12/31/19-2/24/19, Live+7, AA Proj. Units, Total Day: M-SU 6A-6A, Prime: M-SU 7P-12

 

MEDIA CONTACT:

Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 | Tom.Caraccioli@OutdoorSG.com


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