DENVER (May 8, 2018) – On the heels of ratings success in 1Q, Sportsman Channel continues to experience ratings delivery success in the key demo Adults 25-54 during primetime and weekends with double-digit gains thus far in 2Q. The hunting and fishing lifestyle network has delivered increased ratings of +40 percent in primetime in the demo, as well as an increase of +20 percent in the same demo during weekend viewing compared to last year. Overall, the network also is up +4 percent during total daycompared to one year ago.
“In the midst of the spring turkey hunting season, Sportsman Channel and its loyal and enthusiastic outdoor lifestyle audience continues to create a ratings success story for the network,” Outdoor Sportsman Group President and CEO, Jim Liberatore said. “Sportsman Channel is building on first quarter ratings success and is proving the outdoor lifestyle genre is continuing to grow within the ranks of its dedicated viewers.”
About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD is a television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. A division of Outdoor Sportsman Group, Sportsman Channel delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube. #MyOutdoorTV
Source: Nielsen Marketbreaks; Prime (M-Su 7P-2A), Weekend (Sa/Su 6A-7P); 2Q18 to-date (4/2-4/22/18) vs.2Q17 to-date (3/27-4/16/17); Data is A25-54 (000) Live +7
Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 | Tom.Caraccioli@OutdoorSG.com