West Henrietta, NY – From building bows on card tables to where The Outdoor Group sits today, it’s no wonder the company’s leadership, employees and extended partners were proud to release an in-depth, behind the scenes look at the company’s story.

In conjunction with Lancaster Archery Supply, one of the world’s leaders in archery equipment sales, and one of The Outdoor Group’s leading product distributors, the video showcases the hard work that goes into every product that finds its way into archery shops around the world, and highlights the individuals who make it all happen.

“We’re proud of our hunting and archery heritage, and this incredible video is a perfect representation of who we are as a small, family owned business operating and manufacturing in this great country,” said Anthony Steil, CEO of The Outdoor Group. “We’ve grown so much over the years and have our sights set on great things for the future, with the best products, employees and partners a company could ask for.”

The Outdoor Group’s story can be viewed on the Elite Archery Facebook page, Lancaster Archery Facebook page, or on YouTube: https://www.youtube.com/watch?v=mgYLJsov2OA

To learn more about Elite Archery’s winning line of tournament and hunting bows, visit www.elitearchery.com

ABOUT THE OUTDOOR GROUP

Established in 2012 and headquartered in Henrietta, New York, The Outdoor Group is parent company to the premier brands of Elite Archery, Duel Game Calls, Scott Archery, Custom Bow Equipment, Winner’s Choice Custom Bowstrings, Slick Trick Broadheads, Solid Broadheads, CAMX Crossbows, and Lynch Mob Calls.

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News Media: For more information, contact Christian Costa at ccosta@togllc.com