“This campaign is not just about a product, but a lifestyle,” Crawford said. “We want to be part of the adventure. We want to help you celebrate a successful camping, hunting or fishing trip. #WorkSharpStaySharp does that by inviting our customers to tell their stories, and prepare for their next adventure.”
The first campaign kicks off on August 1 with a giveaway including the Work Sharp Cabela’s Edition Original Knife and Tool Sharpener, and a $500 gift card to Cabela’s, to be awarded on August 8. The remaining giveaways are as follows:
- Winner No. 2, chosen August 15: Work Sharp Guided Field Sharpener and Benchmade knife
- Winner No. 3, chosen August 21: Work Sharp Ken Onion Edition Knife and Tool Sharpener, and knife from Columbia River Knife and Tool, signed by renowned knife maker Ken Onion
- Winner No. 4, chosen August 22: Work Sharp Sportsman Edition Original Knife and Tool Sharpener, and $500 gift card to Bass Pro Shops
- Grand Prize Winner, chosen August 31: Work Sharp Guided Sharpening System, Guided Field Sharpener, Pocket Knife Sharpener, Ken Onion Edition Knife and Tool Sharpener with Blade Grinding Attachment, knife signed by Ken Onion, and more.