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Staten Island, NY – Celerant Technology, a leading provider of innovative retail software for the sporting goods and outdoor industry, today announced its partnership and integration with Kinsey’s, a leading, family-owned outdoor and archery distributor. Through this integration, retailers have direct access to Kinsey’s retail products and distribution services to streamline their inventory supply chain and increase sales, both in-store and online.
Automate replenishment of physical inventory
Celerant offers two retail solutions for the outdoor industry- Stratus Enterprise™ for larger dealers, and Cumulus Retail™ for smaller dealers. With these solutions, retailers can manage their store, website, shooting range and ATF compliance– all in a single platform. From within Celerant’s point of sale software, dealers can easily browse Kinsey’s product catalogs, consisting of more than 500 leading brands and 15,000 products, focused heavily on archery, as well as hunting products. Retailers can easily select the products they want to sell, import the data into Celerant’s point of sale database, and automatically reorder inventory based on preset minimum/maximum thresholds within Celerant’s retail system. When inventory is low, a purchase order is automatically created, reviewed and sent electronically to Kinsey’s, ensuring retailers have the products and on-hand quantities needed to serve their customers and grow their business.
“As a family-owned and operated business for almost 70 years, it’s important we partner with companies that align with our values,” said Rick Kinsey, Vice President of Kinsey’s. “Celerant has supported the hunting industry for decades, with innovation and customer service as a top priority, and we believe our integration with Celerant is a great opportunity for our dealers, both large and small, to expand their business.”
Display a wide-variety of products online with drop shipping
Retailers can also display and sell Kinsey’s merchandise online without stocking inventory or fulfilling orders. Celerant’s E-Commerce websites can integrate with Kinsey’s live ‘data feeds’ consisting of available inventory in their warehouse; and display those products– including product descriptions, images and on-hand stock levels– online in real-time, allowing archery/outdoor retailers to offer an ‘endless aisle’ of products. This is potentially big news for the small independent-owned retailers. They are presented with an opportunity to compete with larger online companies while realizing instant expansion and modernization. Once an order is placed, the order is sent to Kinsey’s to drop ship from their warehouse directly to the retailer’s customer.
“We are excited to partner with Kinsey’s to offer seamless integration with a leading distributor of archery and outdoor equipment,” said Ian Goldman, CEO of Celerant Technology. “Through our integration, our outdoor retailers will be able to replenish their in-store inventory more efficiently, while offering a wider variety of products on their websites, since Kinsey’s will be drop shipping the orders on their behalf. Bringing together our innovative technology and Kinsey’s merchandise will promote business growth and efficiency for our clients and their customer base of over 3,000 retailers nationwide.”
Learn more at the ATA Show, SHOT Show and Kinsey’s Dealer Show
To learn how our innovative technology can improve your firearms and archery business, visit Celerant at the ATA Show (Booth #1333), the SHOT Show (Booth #3003), the SHOT Show University, or at the Kinsey’s Dealer Show (Booth #L17). More about Celerant and Kinsey’s partnership can be found here: www.celerant.com/kinseys.
About Kinsey’s
Founded in 1952, Kinsey’s is a leading distributor to the outdoor and archery industry. Carrying more than 15,000 products from more than 500 vendors, the company offers domestic and international retailers a wide array of products and services including a 1,000-page catalog; an online ordering system; a renowned special order arrow program and more. The company owns innovative consumer brands including October Mountain Products™, Fin-Finder®, Elevation®, and BlackHeart™. For more information, please visitwww.kinseysinc.com.
About Celerant Technology
Celerant Technology is an innovative retail software provider enabling firearm dealers to expand their businesses past their physical storefronts’ and into the online world since 1999. With a flexible platform, Celerant offers two solutions; Cumulus Retail designed as a cost effective, SaaS solution for smaller dealers, and its comprehensive, Enterprise solution; Stratus Retail. As a preferred software provider of the NSSF and NRA, Celerant supports firearm dealers through point of sale, range management, E-Commerce, distributor integrations, electronic A&D with e4473 integration to Fastbound, backed FFLGuard, membership management with digital waivers, marketplace integrations (i.e., Gunbroker.com, Slick Guns) and more. For more information, please visit www.celerant.com/firearms.
Media Contact
Michele Salerno
Marketing Director, Assistant VP
Celerant, Inc.
718-351-2000