Tuesday February 13, 2018   |
A Look Into the Heart and Mind of Mossy Oak Founder Toxey Haas

WEST POINT, MS – From Mossy Oak Capture Digital Productions, in association with Ducks UnlimitedEpisode 12 of “The Obsessed” web series features Mossy Oak founder Toxey Haas as he prepares for duck season. This episode begins with July planting and wraps up with a successful January hunt with his sons.


“People won’t believe the things you do for ducks,” Haas shares as he prepares a crop duster to seed his property during a July planting.


As the Official Camo of Ducks Unlimited, conservation is central to everything we do at Mossy Oak and our commitment to birds and their habitat is demonstrated first hand in this episode. Planting and preparing for winter duck hunting requires time and work in the heat of summer. But as hunting season approaches, the fruit of that labor pays off. Haas’s obsession has evolved from just hunting to putting in all the work beforehand to simply have ducks on that land. 


“I’ve become more obsessed as a gamekeeper than with hunting,” said Haas. “The point is to hunt and take people hunting, but without being a gamekeeper first, nothing happens.”


When it comes to the word “obsession,” Haas explains that the definition is personal:


“It’s something you love so much that is a huge part of your life and makes you get the most out of your life. We’re lucky enough to get to spend that time outdoors.”


In “The Obsessed” series, the Capture cameras follow the obsessed of Mossy Oak and show the aspects of the outdoors that have affected their lives and have become a part of who they are. Watch “The Obsessed” on the all-new


The all-new delivers Mossy Oak’s extensive library of free, original and engaging content accessible on any device. With new content added daily, features a deep archive of hunting, conservation and outdoors lifestyle articles, over 10 years of TV episodes, and newly added original short films and video series from our all-new Capture Digital Productions. The outdoors obsessed all over the world can now access everything the Mossy Oak Brand has to offer – outdoors information, entertainment and products – at one place,


Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy OakBioLogicMossy Oak ProductionsMOOSE MediaNativ NurseriesNativ LivingGameKeepersGameKeeper Kennels and Mossy Oak Properties. Mossy Oak is the official camouflage of the National Wild Turkey FederationDucks UnlimitedQuality Deer Management Association and Mack’s Prairie Wings and the official pattern of B.A.S.S.MLF and Cabela’s Collegiate Bass Fishing Series.


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