Tuesday December 5, 2017   |
Mystery Ranch, Gore Optifade Subalpine
Bozeman, MT. (Nov 17, 2017) – MYSTERY RANCH, an industry-leading backpack company, devoted to making mission-specific products announces that the company has collaborated with GORE™ OPTIFADE™ to offer their new Subalpine camouflage pattern on MYSTERY RANCH Packs.

OPTIFADE™ camouflage has become the industry leader in concealment, most notably incorporated on SITKA Gear apparel. The collaboration between MYSTERY RANCH and GORE™ will result in five-packs that will be available in OPTIFADE™ Subalpine. The Marshall, Metcalf, Pintler, Cabinet, and Mule will all offer the innovative pattern.

"It has always been a dream to reconnect SITKA and MYSTERY RANCH for all of our dedicated users rocking OPTIFADE. And, with Mystery Ranch designing a harnessing solution for Women that aligns with the industry push for gender-specific clothing, and SITKA leading the way in the Western Market with the Women's Subalpine line, it encouraged us to join forces and offer top-of-the-line, women-specific gear." stated Ryan Holm, Marketing Manager for Mystery Ranch.

The pattern breaks the mold by using a digitally rendered blend of micro and macro patterns to distort animal vision. GORE™ OPTIFADE™ takes into account how elk and mule deer see when looking through the vegetated terrain. The result is a camouflage that features optimized contrast through detailed shading and colorization.

"We understand that there are unique pack requirements for every hunter and are excited to partner with MYSTERY RANCH to deliver optimal solutions for any hunt," said Jason Michelotti, SITKA Gear's Marketing Leader. "We are excited to see the continued synergy between two Bozeman-based brands, and are looking forward to the addition of the GORE™ OPTIFADE™ Subalpine pattern on MYSTERY RANCH backpacks."

The collaboration connects two of the most durable companies in the western hunting market, who happen to be less than a mile apart in Bozeman, MT. MYSTERY RANCH and SITKA Gear (GORE™ OPTIFADE™) expect to turn heads in a big way across the market. Both produce incredible, high-end products that exceed the demands of backcountry hunters. Now a product is available that combines their influence.

Link to the MYSTERY RANCH Subalpine page to Learn more:

MYSTERY RANCH is committed to building the finest load-carriage equipment in the world. A product-driven company from the beginning, MYSTERY RANCH designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. #BuiltForTheMission

About SITKA Gear:
SITKA Gear, based in Bozeman, Montana, created and leads the technical hunting apparel category. The company is recognized for its commitment to continually improving the hunting experience and supporting wildlife conservation. Sitka Gear products work together in systems, and each piece is designed and tested by the company's core hunters, athletes, and ambassadors. Sitka Gear is owned by W. L. Gore & Associates, an advanced materials company well known for GORE-TEX® fabrics and many other industry-leading innovations that provide durable comfort and protection to outdoor enthusiasts. Go to to learn more about how Sitka Gear helps the driven focus on their pursuits.
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