Taps Industry Veteran Brian Malone to Lead Brand Team

Birmingham, AL - PRADCO Outdoor Brands, an industry leader featuring treestands, game cameras, game calls, scents, attractants, feeders, and numerous fishing lure brands, proudly announces the appointment of Brian Malone to the newly created position of Director of Brand Management.

Brian Malone joined PRADCO Outdoor Brands in 2017 as Vice President of Regional Sales. In his new position, Brian will oversee the growth, development, and positioning of all PRADCO Hunting Brands, these include Moultrie, Code Blue, Knight & Hale, and Summit Treestands.

"PRADCO represents some of the finest brands in the outdoor industry. I am honored to be taking on this new challenge and look forward to assisting our great team of brand managers as they continue to develop innovative products that help our consumers get the most out of their outdoor pursuits."

Brian started his career in retail and as a manufacturer's representative. Prior to joining PRADCO, he spent 12 years at Outtech, Inc., most recently as Senior Director of Sales.

Bart Stephens, Vice President and General Manager of PRADCO Outdoor Brands Hunting Division remarked about the fit between the company and its new Director of Brand Management, "He understands the sport and he understands the consumer. He also understands retail and merchandising. Brian is ideally suited to guide our brand and product strategy."

The creation of this new position highlights the emphasis within PRADCO Outdoor Brands toward the advancement of our position as an industry leader.

Brian has a passion for archery, firearms, and waterfowl hunting. His deep understanding of the industry and its consumers will be a major asset for PRADCO as we continue to grow our presence in the retail environment and our role in the outdoor industry.

About PRADCO Outdoor Brands
PRADCO Outdoor Brands (POB), a division of EBSCO Industries Inc., is headquartered in Birmingham, AL. It is a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures. PRADCO Hunting owns the brands Moultrie, Summit, Knight & Hale and Code Blue. PRADCO Fishing owns more than 20 brands including Rebel, YUM, Booyah, Lindy and Bomber Saltwater Grade. For more information on PRADCO products, please visit www.pradcooutdoorbrands.com.

Contact: Jeff Bergmann
715.442.2078
jeff@providencemarketinggroup.net