Tuesday April 18, 2017   |
HAWK Group Names Fuller COO
Frankenmuth, MI— April 13, 2017 — HAWK Group has hired hunting sporting goods industry veteran Jason Fuller as Chief Operating Officer. He will report directly to Scott Lee, Hawk Group President. Jason will oversee sales, shipping and customer service divisions, as well as hold responsibility for ensuring overall business operations are efficient and effective for streamlined distribution of goods and services to customers.

"Bringing Jason on board is one of the key steps toward building a fully integrated product to sales strategy and process. Jason's deep experience, knowledge and exceptional operational skills add to our passionate team and will further advance Hawk Group to the next stage of operational maturity and sustained growth. As a fast-paced, high-growth company, Hawk Group and our customers will benefit immensely with Jason as COO," commented Lee.

Jason has over 18 years of hunting industry experience in driving positive change and is a highly-experienced sales management executive with a proven record of developing strategies

Most recently, Jason held National Sales Manager for G5 Outdoors, Quest Bows and Prime Bowhunting, in which he managed sales, customer shipping and customer service functions. Past experience also includes distinguished work with Eastman Outdoors, Carbon Express Arrows and Gorilla Treestand brands.
"I'm really excited to be part of such an amazing company. Every individual here has the desire to be best-in-class. I look forward to growing with this team and becoming outright leaders of innovation and value."
Jason can be contacted at
Hawk Group is home of the popular and rapidly growing Hawk® and Killer Instinct® brands.

HAWK® is a hunter driven company committed to ruggedly-designed outdoor gear. Never satisfied and refusing to settle, our passion is bringing superior design, quality and performance to products that all hunters can enjoy. Like refining a strategy in the woods, it's all about evolving. HUNT STRONGER. SAFER. SMARTER. HUNT FROM ABOVE®. HAWK is a privately held company based in Frankenmuth, MI. For more information about HAWK, please call 810-626-3026 or visit .

2015 Field & Stream "Best of Best" Award Winner and 2016 Outdoor Life® 'Best Value', Killer Instinct® Crossbows is a privately held company based in Frankenmuth, MI. Killer Instinct® is passionately committed to Deadly PerformanceTM technical products. We focus on next-level design, innovation, durability and superior quality so you can have ultimate confidence in your gear. Our Killer Instinct is a tenacity that never stops, it's our born spirit and the continual pursuit of achieving success. We are a hunter-driven company and expect our equipment to perform at the highest level. For more information about Killer Instinct® Crossbows please call 810-626-3026 or visit
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