AUSTIN, Texas (April 13, 2017)-Guidefitter, an online hub for guided hunting and fishing adventures, recently announced that Gray Loon Marketing Group will be its media relations agency of record, effective immediately.

Guidefitter is a one-stop shop for consumers looking for the ultimate expedition, or anyone who needs helpful tips to make their next trip a success. Outdoor brands looking to promote and sell the latest gear to outdoor enthusiasts can do so through Guidefitter's influencer marketing and sales channels.

"Our services at Guidefitter are expanding to reach new audiences, and in order for us to be effective, we knew it was imperative that we partner with a modern and aggressive agency," said Shayna Bane, Guidefitter's Director of Marketing. "We are excited about this partnership with Gray Loon, and together we'll be able to showcase Guidefitter's many offerings."

Gray Loon's foundation is built on digital marketing, and will work with Guidefitter to develop a fresh approach, implementing creative PR strategies to provide news in an ever-changing, interactive landscape.

"Guidefitter offers many great services that are beneficial to consumers, outfitters and outdoor manufacturers. Its vision is to reach a larger audience with the brand, and through Gray Loon's experience in web marketing and media relations, we'll be able to help the company attain its goals," said Jonathan Harling, Public Relations Director for Gray Loon Marketing Group. "We are honored to be awarded this responsibility, and look forward to working with Guidefitter to connect the brand with customers in new ways."

Gray Loon Marketing Group specializes in both digital and traditional marketing services, offering a diverse portfolio of clients with cutting-edge design, development and strategy, print creative and branding, as well as public relations to help companies meet their goals.

For more information about Guidefitter, visit www.guidefitter.com.

For more information about Gray Loon Marketing Group and its services, visit www.grayloon.com or call 888.472.9566.

Media Contacts:
Jonathan Harling
jharling@grayloon.com

Sarah Smith Barnum
sbarnum@grayloon.com