AUSTIN, Texas – Guidefitter, the industry network for professional outdoor guides and outfitters, announced today that Brian Worthington has joined the company’s B2B sales and account management team in the role of Sr. Account Manager as the company continues to rapidly grow its base of outdoor gear brand partners. To-date, Carl Zeiss Sport Optics, Leica Sport Optics, Vortex Optics, Kenetrek boots, Badlands Backpacks and 70+ other leading brands have adopted Guidefitter’s influencer marketing and sales platform.
Worthington brings years of experience within the outdoor industry, having worked in outdoor retail as a buyer for one of the largest firearms and hunting gear retailers in the US, and in various sales positions with YETI Coolers, where he was also involved with YETI’s guide and outfitter pro purchase programs.
“Brian brings a deep understanding of the outdoor industry, the intricacies of retail distribution channels and the important role influencers can play on downstream consumer purchase behavior,” said Bryan Koontz, founder and CEO of Guidefitter. “We’re excited he decided to join us to expand our reach with more brands, while also helping our existing brand partners realize even more success with Guidefitter.”
Guidefitter operates the world’s largest network of professional hunting and fishing guides and outfitters, with offices located in Texas, Idaho, Pennsylvania and in Europe. Worthington is based out of the company’s headquarters in Austin, Texas.
Guidefitter is the industry network for professional outdoor guides and outfitters, the trusted destination for consumers seeking and sharing guided hunts and fishing adventures, and the influencer marketing and sales channel for outdoor gear manufacturers. Guidefitter members and the information they share through web and mobile apps, represent the pulse of the guided hunting and fishing industry. For more information about Guidefitter, visit Guidefitter.com.
Sarah Smith Barnum