Tuesday, February 21, 2017

ZEISS Promotes Dobbs to Director of Sales

NORTH CHESTERFIELD, VA., (February 20, 2017) - Carl Zeiss Sports Optics, the world's leading manufacturer of high performance sports optics, is pleased to announce that effective January 30, 2017, Barton Dobbs has been promoted to the position of Director of Sales – Sports Optics Division.

In this position Barton will assume a more visible and active role in the development and deployment of the sales strategy. He will also be directly responsible for managing the relationships of our highest profile customers within North America. Dobb's will report directly to the Vice President – Sports Optics, Carl Zeiss SBE, LLC.
"Barton has really stepped up during what was a pretty challenging 2016 season. There's nothing he won't take on, especially if it's for the greater good of our dealer base and our overall brand. I really can't say enough about what he brings to our organization and I'm excited to watch him step into this opportunity," Stated Tom Andrews, Vice President – Sports Optics, Carl Zeiss SBE, LLC.
Prior to the promotion Dobb's was responsible for sales and territory management for ZEISS Sports Optics in the West, Midwest, Northeast US as well as Canada. Dobb's also managed Key Account development including five leading internet retailers; Management of 35 independent sales representatives; Coordination of special projects with industry-leading rifle manufacturers and conservation groups like Safari Club International, Rocky Mountain Elk Foundation, and the NRA.

Joel Harris – Head of Global Public Relations
Carl Zeiss SBE, LLC
Sports Optics Division
Phone: (804) 425-8466
E-mail: joel.harris@zeiss.com
www.zeiss.com/press
www.zeiss.com/us/sports-optics
www.facebook.com/CarlZeissHuntingUS