West Henrietta, NY (January 10, 2017) – In the company's most successful launch to date, ELITE Archery unveiled their long awaited 2017 product line to eager crowd at this year's ATA Show in Indianapolis, IN. Six new bows, two ELITE branded accessories and a new arrow line generated a consistent buzz throughout the January 10-12 annual trade event. Ushered in by the famed voice of MMA ring announcer Bruce Buffer, celebrated champion of the ring Matt Hughes presented the 2017 line in unprecedented fashion while onlookers immersed themselves in "what's new".

The widely anticipated launch of the 2017 ELITE Archery line brought hundreds of spectators to view the new-for-2017 offering, which consists of the flagship Option 6™ and Option 7™, ReVol™, Tempo™, Impression™ and Emerge™ bows. In addition to the bows ELITE is excited to present a series of ELITE branded accessories that consist of the EX5 sight, GT1 Release and ELITE Enforcer 350 arrow. Ringing in the new year with a divergent look the Option 6, Option 7 and ReVol utilize ELITE's first split limb system, the new LTR tunable roller guard and 70-series aluminum to achieve unprecedented performance and famous ELITE Shootability. Meanwhile the refined look and feel of the Tempo, Impression and Emerge take a page from previous ELITE designs and now include enhanced features like a redesigned Riser Cage™, performance-driven roller guard and newly optimized cam systems.

ELITE made its mark on the archery world thanks to a forgiving, accurate and efficient platform. These elements delicately combined to create the Shootability movement, which changed archery forever. Staying true to the roots of ELITE the incredibly stable geometry and extremely forgiving specs of the 34-inch axle-to-axle Tempo push the envelope of bowhunting further than ever without extreme change. A 6061 T6 aluminum backbone delivers balanced energy distribution to beyond parallel solid limbs, making the Tempo a true hunter's bow. Ultra smooth and extremely accurate shooting comes by way of proven two-track cam system and a new roller guard to deliver I.B.O. speeds of up to 325 fps. Shootability is defined by forgiveness and the extremely generous 7 1Ž4-inch brace height of the Tempo is the new Shootability Standard.

The 32-inch axle-to-axle Option 6 and Option 7 deliver speed and precision with a newly engineered design that maximizes performance from each bows respective 6 or 7-inch brace height. Utilizing a 7075 T6 skeletonized riser with dual Riser Cages the Option series features a 65% greater strength-to-weight ratio than previous models in a 4.3lb package. The new LTR (Lateral Tuning Roller) roller guard provides the finest tune an ELITE has ever seen. Delivering blistering speeds of up to 342 fps I.B.O. the Option Series continues ELITE's tradition of a stable shooting platform with performance, forgiveness and style. The new ELITE ReVol is an engineering marvel of tack driving accuracy and Shootability. With industry leading efficiency ratings, the ReVol delivers an amazing 333 fps, while providing the stability of 35 1/8-inch axle-to-axle length and ultra-forgiving 7-inch brace height. The ReVol's skeletal riser and dual Riser Cage design, made possible by 7075 T6 aluminum provides an incredibly rigid riser platform that out aims the competition. The new high performance, ReVol cam system is built to perform in sync with the LTR cable management system to provide the ultimate in fine-tuning. From the woods to the 3D range to indoor and outdoor target, the ReVol was designed to bring accuracy and shootability to the next level.

The new ELITE Impression delivers the ELITE Shootability and performance you'd expect in a package designed specifically for women shooters. This smaller framed bow measures 31 7/8-inches and features a more manageable flat back grip and lightweight design for easy handling. An improved riser, with new Riser Cage, creates a stiff bow spine to tie together the impressive system that feathers the scales at just 4.1lbs. The combination of the bow's laminated limbs and two-track cam system maximizes dynamic energy while minimizing vibration and shock, to vault arrows at an impressive 305 fps.

The ELITE Emerge is the perfect choice for the growing archer looking for performance without sacrifice. Like the Impression, the Emerge is designed as a performance-packed package for those seeking a more manageable grip and riser. Its impressive 305 fps arrow speeds come thanks to an optimized two track cam system that perfectly compliments the bow's parallel limbs, 6061 T6 aluminum riser and ultra-smooth roller guard system. This 4.1lb, 31 7/8-inch performance-driven package is everything you need to hit your mark on the range and in the field.

The ELITE EX5 fixed-pin hunting sight is an ultra-light compact unit that's built to perform. Featuring a new synthetic 5-pin aperture the EX5 packed with features and adjustments to meet the needs of any bowhunter. The Armed Guard fiber management system protects the sight pin fibers while the super durable .019 Rhino Pins provide a perfect sight picture, every time. The Smart-Mount bar offers three different sets of mounting holes to choose from with laser engraved markings for elevation, windage and individual pin adjustments. The EX5 is an ease to dial in and comes with the features, benefits and durability you expect from ELITE!

Engineered to the same high quality and exacting standards as ELITE bows the GT1 single stainless steel caliper release offers incredible performance and reliability. The roller sear design creates an extremely crisp trigger pull, while the patented multi-hole length adjustment gives the archer the ability to achieve an exact fit. The GT1 also comes standard with a torque-less fall away design connector strap to keep the release out of the way until it's needed.

Elite Enforcer 350 arrow offers the accuracy and knockdown power necessary to maximize your success every time you pull the trigger. Built from 100% high modulus carbon fiber the Enforcer utilizes strict spine alignment, +/-.5 grain match weight process and straightness tolerances of +/-.001-inches to maximize strength and durability for improved accuracy and consistent groups. At 8.7 grains-per-inch these high-performance arrows achieve an ideal balance of strength to weight to deliver the kinetic energy needed to topple any big game. The smooth finish improves penetration and draws quietly over all arrow rests, while the premium components combine to deliver the ultimate arrow to elevate the performance of ELITE bows.

For more information about the full 2017 ELITE Archery line, visit ELITE Archery's new website at www.elitearchery.com, Facebook page at https://www.facebook.com/EliteArchery, or Instagram at https://www.instagram.com/elitearchery.

ABOUT THE OUTDOOR GROUP
Established in 2012 and headquartered in Henrietta, New York, The Outdoor Group is parent company to the premier brands of ELITE Archery, Duel Game Calls, CAMX Crossbows, Scott Archery, Custom Bow Equipment, Winner's Choice Custom Bowstrings, Lynch Mob Calls, Slick Trick Broadheads and Solid Broadheads.