NORTH CHESTERFIELD, VA, January 17, 2017 – Carl Zeiss Sports Optics, the world's leading manufacturer in high performance sports optics since 1846, is pleased to announce Scott Mayer, Assistant Publisher/Multi-Media Editor at Safari Club International, as the 2016 Carl Zeiss Outdoor Writer of the Year.
The custom plaque recognizing his achievements and contributions to the hunting and shooting sports will be presented to Scott during the 2017 SHOT Show week in Las Vegas.
"Scott is an extremely gifted writer, producer and champion of the outdoors," said Joel Harris, Head of Global Public Relations for Carl Zeiss SBE, LLC. "He skillfully communicates the experiences with colorful insight along with accurate and in-depth technical information in a format that's easy to digest. His passion and appreciation for the outdoors resonates throughout all of his work. We are proud to honor him with this award."
Scott Mayer began his outdoor industry career in 1993 on the NRA Technical Staff where he became American Rifleman Magazine's first Shooting Editor. In 2006, Mayer was named Publisher of Shooting Times magazine where he was also tasked with launching and leading Personal Defense TV, the first television show of its kind. In 2008, Mayer returned to the editorial side of publishing, this time in the digital field, as Editorial Director for Guns & Ammo, Shooting Times, Handguns and Rifleshooter online magazines and is currently SCI's Assistant Publisher and Multi-Media Communications Editor.
"Scott brings a lot to the table. He not only understands hunting and shooting, but he is keenly aware of the art, science and technology of the shooting sports industry - knowledge that helps relay complex concepts to the reader in easily understandable terms," said Steve Comus, Editor-In-Chief, Publisher and Director of Publications for Safari Club International. "Additionally, his knowledge and expertise in the digital world allows for an uncommon ability to meld print and digital together in symbiotic ways that result in more than simply the aggregate of both. Particularly impressive is his understanding of analytics in ways that enable him to figure out what works and what doesn't - and then act on success."
In Scott's long career in the outdoors arena he has amassed some impressive accolades:
· 23 years of award-winning multi-media editorial and sales experience.
· Publisher of nation's third largest magazine in niche category.
· Producer of award-winning cable television show.
· Editorial Director of award-winning major online magazines.
· Initiated and implemented all social media marketing for InterMedia Outdoors shooting titles.
· Initiated and implemented first successful digital platform for major non-profit association.
· Master Certification Web Data Analysis
Established in 2003, the Carl Zeiss Outdoor Writer of the Year Award is in its 13th year. The previous winners are: Wayne van Zwoll (2003), David Fortier (2004), David Petzal (2005), Ron Spomer (2006), John Barsness (2007), Terry Wieland (2008), Craig Boddington (2009), John Zent (2010), Andrew McKean (2011), Mike Schoby (2012), Thomas McIntyre (2013), Joseph Von Benedikt (2014), Karen Mehall Phillips (2015).
Carl Zeiss has also honored several writers with Lifetime Achievement Awards. These went to Bill McRae (2003), Jim Carmichel (2008), Pete Dunne, Chief Communications Officer of New Jersey Audubon and Director of the Cape May Bird Observatory (2013), Larry Weishuhn, Host of Trailing the Hunter's Moon TV Show, and Co-Founder Texas Wildlife Association (2015).
For media and press relations, please contact:
Joel Harris
Head of Global Public Relations
Carl Zeiss SBE, LLC
Sports Optics Division
Phone: (804) 425-8466
E-mail:
joel.harris@zeiss.com
www.zeiss.com/press
www.zeiss.com/us/sports-optics
www.facebook.com/CarlZeissHuntingUS
About ZEISS
ZEISS is an international technology group in the fields of optics and optoelectronics. The ZEISS Group develops and distributes semiconductor manufacturing equipment, measuring technology, microscopes, medical technology, eyeglass lenses, camera and cine lenses, binoculars and planetarium technology. With its solutions, the company constantly advances the world of optics and helps shape technological progress. ZEISS is divided up into the four segments Semiconductor Manufacturing Technology, Research & Quality Technology, Medical Technology, and Vision Care/ Consumer Optics. ZEISS is represented in over 40 countries and operates more than 30 production sites, over 50 sales and service locations and about 25 research and development facilities.
In fiscal year 2015/16 the company generated revenue approximating €4.8 billion with around 25,433 employees. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. Carl Zeiss AG is the strategic management holding company that manages the ZEISS Group. The company is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).
Additional information is available
www.zeiss.com
Consumer Optics
The Consumer Optics business group combines the company's business with camera and movie lenses, binoculars, spotting scopes, hunting optics and planetarium technology. It is represented at the Oberkochen, Wetzlar and Jena sites. The business group is allocated to the Vision Care/Consumer Optics segment. In fiscal year 2015/16 the segment generated revenue of €1.007 billion with around 9,100 employees.
