Styrka is pleased to announce the hiring of Brad Gross to the position of national sales manager. Gross will be responsible for managing the Styrka national sales force and developing sales programs and promotions to enhance the sales of the Styrka optics line in the United States.

Prior to joining the Styrka team, Gross was the Principal of MINK States Marketing in Lincoln, NE. He brings with him over 20 years of sales, marketing and industry experience representing several well-known brands in the outdoor industry. During his tenure as Principal of MINK States Marketing, Gross called on several of the largest accounts in the hunting/outdoor segment as well as smaller regional players.

"We are excited to have Brad as part of our team," said Scott Myers, Director of Styrka. "He has vast industry experience and will play a critical role in leading Styrka to its next stage of growth."

Gross resides in Lincoln, NE with his family and is an avid bowhunter and outdoorsman who enjoys hunting deer and other big game species.

To learn more about Styrka, please visit www.styrkastrong.com.