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QDMA and Powderhook Release 2016 Edition of Deer Tracker App
ATHENS, GA (September 22, 2016) - QDMA and Powderhook are pleased to release the 2016 update to "Deer Tracker," a popular free app that allows hunters to monitor deer activity and harvests in their neck of the woods and across the country. New interactive features allow users to estimate the age and score of bucks in posted photos as well as locate nearby public hunting land.

Deer Tracker is a free app, thanks to the partnership between QDMA, Powderhook, Cabela's, Hunting Lease Network, Fusion Ammunition and Yamaha.

QDMA's Deer Tracker app allows hunters to submit reports based on observed deer activity or deer they harvest. Based on this user-driven data, the app generates a heat map estimating the likelihood of seeing deer activity during hunting hours in a selected area. The locations of users are generalized, so it is impossible to pinpoint actual properties where reports originated.

New in 2016, any observation or harvest report with a photo includes "Age This" and "Score This" buttons to help users get opinions from fellow users. The age most selected by participants is shown as the DT Age in the report. QDMA encourages hunters to learn to estimate ages of live bucks, since selecting bucks for harvest based on age is the most effective way to improve a deer population and create a more natural age distribution among bucks.

Public land information is now free for everyone who uses the free version of Deer Tracker, where it was $2.99 previously to access 800,000 hunting locations. The boundaries shown on the Deer Tracker map indicate lands that are open to public hunting. However, check local regulations for the latest information on seasons, bag limits or recent access changes.

Additional upgrades include push notifications when other hunters comment on your reports. Reports can now be sorted by dates, distance and relevance. One final addition is that hunters can now move pins on the map without other hunters being able to see their location.

Deer Tracker is available for download through the Google Play and Apple App stores and can be accessed without the app via www.deertrackerapp.com on desktop devices.

About Powderhook
Powderhook's mission is Access for All. That means access for new hunters, anglers and shooters; for parents and their children; for neighbors who haven't been out in the field for years; and for you. Powderhook works with the nation's leading conservation organizations, retailers and manufacturers. The Powderhook platform is bringing our industry together to solve some of its most important problems.