FAIRFAX, VA - (August XX, 2016) — The National Deer Alliance (NDA) is proud to announce Archery Trade Association (ATA) is contributing $50,000 to NDA to ensure the future of deer and deer hunting. ATA is one of the founding organizations and ATA President and CEO is the chairman of the board of directors. NDA was created in 2014 to serve as the guardian for wild deer conservation and hunting heritage working at the policy level.

"We appreciate having ATA as a partner from the start and they have been fully committed to seeing NDA thrive," said Nick Pinizzotto, CEO of National Deer Alliance. "In addition to the direct monetary contribution, they have provided a number of other services to help get NDA off to a successful start."

"There's been an urgent need for an organization like NDA for many years," explains Jay McAninch, president and CEO of the Archery Trade Association and Chair of the NDA Board of Directors. "With threats to deer populations and deer hunting across the country, it's imperative that there's an organization that can lead the charge in deer conservation. ATA's contribution will help ensure that NDA has the funding it needs to continue its important work toward sustaining healthy deer populations."

Membership to NDA is free by signing up at http://nationaldeeralliance.com

About ATA: The Archery Trade Association (ATA) is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA has served its members since 1953. It is dedicated to making the industry profitable by decreasing business overhead, reducing taxes and government regulation, and increasing participation in archery and bowhunting. The organization also owns and operates the ATA Trade Show, the archery and bowhunting industry's largest and longest-running trade show worldwide.

About National Deer Alliance: About National Deer Alliance (NDA): The NDA is a 501(c)(4) nonprofit organization with a mission to serve as the guardian for wild deer conservation and our hunting heritage. Focusing primarily on issues at the policy level, NDA is a leader in advocating for sustainable, science-based conservation of wild deer and fair-chase hunting, and is a source for credible, responsible, and timely information. Founding members include: Archery Trade Association, Association of Fish and Wildlife Agencies, Mule Deer Foundation, National Shooting Sports Foundation, Quality Deer Management Association, Vista Outdoor, and Whitetails Unlimited.


Media Contacts:
Nick Pinizzotto, National Deer Alliance, P: 614.259.3566; nick@nationaldeeralliance.com
Michelle Scheuermann, BulletProof Communications, LLC, P: 651.964.0264; michelle@bulletproofcomm.com