The Board of Directors of Plano Synergy on July 13 announced the appointment of David E. Dudick as Chief Executive Officer, effective August 1. Mr. Dudick joins the company from General Mills, Inc., where he was most recently SVP/President of General Mills, Canada. Plano Synergy is a premiere outdoor adventure company designing, selling and marketing hunting and fishing products, including Plano molded tackle boxes and gun cases, Wildgame Innovations scouting cameras and game attractants and Barnett crossbows.

In announcing the appointment Mark Pettie, Chairman, said "We committed in our search process to identify a leader who could draw upon deep executive management experience, keen customer focus and exceptional strategic and tactical planning with admired brands. We found these qualities and more in Dave."

Ryan Busbice, President, added "As we expected, the opportunity to lead our iconic brands, combined with our entrepreneurial style,drew interest from high-caliber executives from across a broad spectrum of consumer goods categories. In Dave we identified a strong visionary with a personal passion for our brands and our industry."

"These are exciting times for outdoor companies and I look forward to leading our organization through the next phase of the Plano Synergy journey. Together with the executive team, and the support of our Board, we will expand our market position across our businesses through continuous innovation and by exceeding our customers' expectations. I cannot wait to get started," stated Dave Dudick.

Mr. Dudick has spent the majority of his career with General Mills. Prior to his latest role, he was SVP/President, Convenience and Food Service. Mr. Dudick was awarded a Juris Doctorate degree from Temple University in 2003, and holds a Masters in Marketing from St. Joseph University, (PA) and a B.S. in Business Administration and Economics from Wilkes University.

For more information please contact,

Pete Angle
VP Marketing | Plano Synergy
602 Fountain Parkway | Grand Prairie, TX 75050
(p) 972.352.6600 | (f) 972.352.6651
E-mail: PeteA@SynergyOD.com | www.synergyod.com