As a leader in the outdoor market space, Outtech Inc. has expanded their services to include Data Analytics. With the addition of Rick Kohler as Senior Analyst for Strategic Accounts, Outtech has the ability to support their major account teams with market analysis, sales analytics and business insights designed to evaluate current item performance, sales and inventory positioning, and drive growth for vendor partners.

Outtech works closely with SPS Commerce to turn retail point of sale data into actionable insights for vendors that subscribe to the Edifice service. Rick Kohler, along with Outtech Director of Sales Operations, Jen Kresser-Campbell recently attended the SPS Commerce Influence '16 event held in Minneapolis, MN. This program included discussions with companies across a diverse mix of product categories and business channels; each using data to influence business decisions and inspire growth strategies.

"In today's Omni-channel commerce environment, the companies that will win will do so using data driven decision making", states Jen Kresser-Campbell. "Outtech is positioning itself to be the resource that vendors can use to turn that data into action."

Established in 1989, Outtech Inc. is one of the outdoor industry's leaders in sales and marketing and maintains a portfolio of brand leaders across the categories they represent. Outtech already has a strong group of over 80 industry specialists spread across multiple divisions and continues to add new members to the team.