Founded with collaboration between the Rocky Mountain Elk Foundation, the Wild Sheep Foundation and SITKA Gear, 2% for Conservation solves a critical shortfall in the funding of non-governmental conservation organizations by encouraging businesses to commit to giving back 1% of annual sales and to volunteer 1% of their time to conservation causes. 2% for Conservation is a 501(c)(3) organization whose mission is to ensure the future of hunting and angling by creating an alliance of businesses and individuals committed to giving time and money to fish and wildlife conservation.

2% for Conservation certifies a businesses' commitment through a stringent audit process. Upon successful certification, member businesses are permitted to use the 2% for Conservation logo in their marketing materials and packaging, giving customers confidence that the brands they love are truly committed to protecting fish, wildlife, hunting and angling.

"We believe businesses who depend on hunting and angling for their revenue have a responsibility to give back to fish and wildlife. We also believe that hunters and anglers would prefer to buy products from businesses that give back to conservation over businesses that do not" says founder Jeff Sposito.

2% for Conservation sets out to become a mechanism that provides recognition to those businesses that do give back, while allowing consumers the power to demand a conservation commitment from the brands they love. Creating a large network of businesses committed to giving back has the potential to scale, delivering large amounts of money directly to conservation causes. As stated by Jeff Sposito, "Retail sales in the hunting industry alone are estimated to exceed $17 billion dollars annually, add in the fishing industry and non-endemic businesses and just imagine the impact 1% of that can have on fish and wildlife conservation!"

For more information about 2% for Conservation and how you can get involved, visit their website at www.fishandwildlife.org. Feel free to contact 2% for Conservation at twopercent@fishandwildlife.org or by calling 406-577-6906.