ATHENS, GA (May 20, 2016) - YETI, makers of coolers designed by and built for serious outdoor enthusiasts, is the newest Corporate Partner of the Quality Deer Management Association (QDMA).

"YETI founders Roy and Ryan Seiders grew up hunting whitetails and fishing across Texas and beyond. For them, it was and is a way of life," said Hunting Marketing Manager Ben O'Brien. "That's why YETI is proud to support the QDMA and their efforts to protect and further the pursuits that laid the groundwork for our products. We look forward to a strong alliance that will push forward the conservation efforts of those who value our wildlife resources."

Through the new partnership, YETI will co-sponsor the QDMA National Youth Hunt, an annual event focused on stewardship, conservation and education for the next generation of hunters. They will also sponsor the Tailgate Dinner, a festive kickoff to QDMA's National Convention featuring fun events, auctions and fundraising activities in support of ensuring the future of white-tailed deer. In addition, QDMA-branded YETI coolers and drinkware will be featured throughout the QDMA Branch banquet program.

"Yeti is committed to our mission of ensuring the future of white-tailed deer, wildlife habitat and our hunting heritage," said Steve Levi, Director of Corporate Relations for the QDMA. "Their support as a Corporate Partner furthers our critical efforts of conservation and education, while their products provide a superior option for everyone to not only enjoy their time in the field but to also preserve their harvest."

About QDMA
QDMA is dedicated to ensuring the future of white-tailed deer, wildlife habitat and our hunting heritage. Founded in 1988, QDMA is a national nonprofit wildlife conservation organization with more than 60,000 members in all 50 states and Canada. To learn more about QDMA and why it is the future of deer hunting, call 800-209-3337 or visit www.QDMA.com. QDMA can also be found on Facebook at www.facebook.com/TheQDMA and Twitter at www.twitter.com/TheQDMA.