MOUNT JOY, PA — Kinsey's 14th Annual Dealer Show (KDS16), held February 26 – 28 at the Hershey Lodge and Convention Center in Hershey, PA, was again a great success, offering Kinsey's dealers the best pricing of the year on merchandise, as well as workshops and social events geared to grow their businesses. The 2016 E-Show, in its second year, saw a 22% increase in participation, allowing dealers from near and far to take advantage of many of the deals offered at KDS even if they couldn't make the trip to Hershey.

"We were very pleased by the record participation at KDS16 and the very positive buying atmosphere throughout the show," said Dave Parker, Kinsey's Director of Sales & Strategy. "A record number of dealers came to the show ready to write and took advantage of the 'best pricing of the year' opportunities."

Popular daytime activities for participants included attending the Kinsey's Secret Savings Sale and Hot Show events, featuring the lowest prices of the weekend available only to attendees. Kinsey's University also offered seminars each morning; on Saturday, Kinsey's Outdoors General Manager Alex Cameron presented "Purchasing & Pricing Strategies" and on Sunday, ATA's Director of Communications & Public Relations Teresa Johnson taught dealers how to make the most of Facebook at "Social Media Bootcamp."

On Friday night, both dealers & vendors joined Kinsey's for a chance to roll the bones and win great prizes at "Casino Night," sponsored by Easton. Saturday was "Dealer Appreciation Night," presented by LimbSaver, G5, Block Targets, Nockturnal and TruFire. After dinner and socializing, a standing-room-only crowd of Kinsey's dealers rocked into the night with country music legends Montgomery Gentry.

More than 220 vendors participated in KDS16, giving them an opportunity to show dealers their products firsthand. "We were very excited to attend the show with the new Bear X line up of crossbows," said Jeff Pease of Bear Archery. "The show was very accommodating from the shooting lanes to the order writing system for each booth. It's a great way to talk to dealers face to face instead of trading emails and phone calls. Looking forward to next year!"

"The Kinsey's Dealer Show was a great experience for the Crossbow Defuser Team," said David Chevalier. "This show gave us the ability to really spend quality one-on-one time with dealers, educating them on our product and answering all their questions. We are already looking forward to returning next year."

Vista Outdoor's Josh Helder remarked that "The Kinsey's Dealer Show is unparalleled in getting products into the hands of all the grass root archery pro shops throughout the country. We are very appreciative that we can attend the show year after year."

Dealers also expressed how beneficial KDS is to growing their businesses. "When we started attending the Kinsey Show about five years ago, we had no idea what to expect. Nor did we realize the great working relationships we would build over these past years," said Monte Milligan of M&M Archery. "Every year we look forward to seeing and testing the newest in archery products. Not to mention we get to order them at the best prices of the year to help boost our profits. It is clear to us that Kinsey's go above and beyond just selling us their products. They do so much to help us understand how to move the products and understand pricing so we can make the best profit. We are blessed to have found such a great company who truly cares for their customers. Because of your company we have been able to successfully grow ours!"

2017 will mark the fifteenth year for the Kinsey's Dealer Show. KDS17 will be hosted at the Hershey Lodge and Convention Center in Hershey, PA from March 3 – 5 , 2017. Registration for the show will open in late October at www.KinseysDealerShow.com.