Ham Lake, MN – Vapor Trail Archery, manufacturer of bow strings and cables, limb-driven arrow rests and other fine archery accessories, has selected Gallup Media Marketing as their agency of record. Gallup Media Marketing will support all media services and public relations efforts for the company.

Vapor Trail Archery is a USA based company dedicated to the science and development of superior archery accessories. Made entirely in the U.S., Vapor Trail's proprietary VTX (Vapor Twist Xtreme) bowstring material combines their exclusive blend of synthetic materials and exacting manufacturing processes to create a product that consistently performs exceptionally well in all situations.

"We decided to partner with Gallup Media Marketing to assist us in raising our visibility in the archery industry" stated Steve Fondie, Vapor Trail president. "We chose Sheryl Gallup because she has a strong understanding of the archery industry, and when you combine that with her talents as a marketer, we knew we would be in good hands."

According to Sheryl Gallup, president of Gallup Media Marketing, "Vapor Trail has truly established themselves as a leader of superior archery accessories. My role will be to help them grow their market share and strengthen their visibility among consumers and dealers. With an ongoing consistent image and a strong message, combined with their history and reputation in our industry, we are sure to make a difference."

About Vapor Trail:
Founded in 1993, Vapor Trail has revolutionized bowstring and limbdriver technology. Their exclusive VTX material used in all bowstrings far exceeds archer's expectations. Their 3-day shipping guarantee, combined with their Lifetime Services Guarantee, sets them apart from their competition. Vapor Trail has won numerous awards and strives to continue to bring the best products possible to the archery industry.

About Gallup Media Marketing:
Gallup Media Marketing was established in 2002 and specializes in media, marketing communications, and creative services for the outdoor industry. Sheryl Gallup, president of GMM, is a seasoned professional with more than 30 years of experience – 25 years specific to the outdoor hunting, fishing and conservation markets.

For more information Vapor Trail's complete line of archery accessories, visit their website at www.vaportrailarchery.com. For more information about the full range of services offered by Gallup Media Marketing visit www.gallupmediamarketing.com