Tuesday, October 6, 2015

Mike Wiseman Joins The Outdoor Group as Director of Marketing

WEST HENRIETTA, NY (October 1, 2015) – The Outdoor Group (TOG), parent company to premier brands Elite Archery, Duel Game Calls, Scott Archery, Custom Bow Equipment, Winner's Choice Custom Bowstrings, Solid Broadheads and Slick Trick Broadheads announces that Mike Wiseman has joined the company as Director of Marketing.

"The opportunity to join such an amazing team of quality industry veterans doesn't come by every day. I'm extremely blessed." said Wiseman. "The energy and enthusiasm of the team along with a platform of outstanding brands is an incredible match. I'm honored to be able to represent The Outdoor Group and really looking forward to digging in and making an immediate impact."

Tim Kent, Vice President of Corporate Communications is especially excited about the addition.

"With the industry pedigree that Mike brings to the table, there were plenty of opportunities out there for him. We're thrilled that Mike's chosen to join our team. We have huge aspirations and our growth trajectory is tremendous. Continually adding quality people to our organization is critical for our long-term goals," he added.

An industry veteran of 15 years, Wiseman most recently held the position as VP of Marketing for Hatch Marketing Group where he managed the marketing and advertising efforts for several outdoor lifestyle brands. Prior to that, Wiseman was the Merchandising Manager for Scentlok Technologies where he managed the retail sales and merchandising efforts. "We're confident that Mike's industry experience and work ethic is going to translate well into success here at TOG" says Tim Kent.

ABOUT THE OUTDOOR GROUP
Established in 2012 and based in Henrietta, New York, The Outdoor Group is parent company to the premier brands of Elite Archery, Duel Game Calls, Scott Archery, Custom Bow Equipment, Winner's Choice Custom Bowstrings, Slick Trick and Solid Broadheads.

For more information regarding TOG media, please contact Mike Wiseman mwiseman@togllc.com or Tim Kent tkent@togllc.com.