NORTH CHESTERFIELD, VA., (September 28, 2015) – Carl Zeiss Sports Optics, the world's leading manufacturer in high performance sports optics, is pleased to introduce the TERRA ED 32 mm binoculars, in 8x32 and 10x32 mm models. These are the perfect addition to the hugely successful TERRA ED line, which already includes 8x42 and 10x42 mm models. The new 32 mm binoculars combine the benefits of quality German engineering and design with the performance and features you've come to expect from ZEISS – all at an incredible value. The new ZEISS TERRA ED 8x32 and 10x32 is equipped with an exclusive Under Armour® Bino Harness, featuring durable, thick hypalon attachments, solid metal hardware and adjustable elastic straps for complete comfort.

"We are excited to add the new TERRA ED 32's to the already field-proven premium entry line of binoculars," said Mike Jensen, President of Carl Zeiss Sports Optics. "Carl Zeiss is the leader in world class optics, and this compact version is sure to please the archery and general observation enthusiasts. We are listening to what this market is asking for and delivering on it with TERRA. Terra is an outstanding optical product at an incredibly competitive price. TERRA ED line of products brings an additional choice of optics to millions more sportsmen in the U.S."

TERRA ED binoculars offer exceptional visual experiences, packaged in an attractive, functional design. Thanks to SCHOTT ED glass with ZEISS MC multi-coated lenses, the images are always bright and clear, even in low-light conditions when wildlife is more active. With comfortable ergonomics and robust, lightweight, waterproof construction, TERRA ED binoculars are built to handle rugged terrain and harsh conditions. With a stunning 5.25 ft. close focus and a generous wide field of view, you'll never miss a thing. The compact size makes TERRA ED extremely mobile in the field. All TERRA ED binoculars are backed by ZEISS' U.S. limited lifetime transferable warranty.

8x32
With its compact and lightweight design, rugged construction, comfortable ergonomics and wide field of view, the 8x32 is the ideal companion for bowhunters, birders and wildlife observers who demand quality optics for open country observation. MSRP: $411.10

10x32
With the 10x32, we have added magnification without adding extra weight. For situations in the field that call for a closer look, such as scoring game or observing the fine details in nature, the 10x32 delivers bright, crisp images, even in low light. MSRP: $444.43






For more information on ZEISS' award winning products, please visit us at www.zeiss.com/us/sports-optics or join us at www.facebook.com/CarlZeissHuntingUS.