Tuesday, August 25, 2015

PSE Unveils All-New 2016 Target Line at 2015 ASA Classic

PSE shocked the archery world last Friday by unveiling three new target bows and one new long-draw hunting bow, all based on their new Wide-Track Target Limb System. The new bows, the 2016 PSE Xpression, 2016 PSE Xpression 3D, 2016 PSE Supra EXT, and the long-draw 2016 PSE Beast EXT, were designed and built from the ground up, ushering in a new era for PSE target bows.

"From our sleek and aggressive risers, to our new Drive-style DM cams, to our new Wide-Track limbs and Wedge Lock Pockets, everything about our target bows has been re-conceptualized and reengineered," states Blake Shelby, Director of Sales and Marketing at PSE.

"These new target bows are designed to be the most stable, smooth, and accurate bows that not just PSE has ever made, but that anyone has ever made," Shelby continues. "You add that to the ease of adjustment given by the next generation of our Drive cams and the simple, two screw design of the Wedge Lock limb pocket, and you have what we believe is the ultimate target bow line up."

As it turns out, PSE may have just that. Just a day after unveiling the new target bow line up at the ASA Classic, PSE's Christopher Perkins took the 2016 PSE Xpression and went on to win the Men's K50 after only an hour of practice with the bow. Not only was this an unprecedented debut, but it was also an exciting one.

"In all my years at PSE, I've never been part of something so electric," said Bobby Vargas of PSE Marketing. "You could just feel the excitement in the air. When I held the Xpression up to give everyone their first glimpse of the new bows, the crowd was buzzing…you could see it in their faces. Things only got ramped up from there as we showed off the Xpression 3D, Supra EXT, and the Beast EXT."

According to PSE, pre-orders opened immediately after the reveal last Friday and the positive response has been overwhelming. Contact your local PSE dealer for pricing and shipping estimates.

For more information visit www.pse-archery.com