The Gen- X ™Bow Grows With Young Shooters and Provides Easy Entry Into the Sport for Adults

SPARTA, WISC. (July 30, 2015) – Genesis® Archery has released the Gen-X™, a new bow that serves as the next step for older children currently using the Genesis® bow and as an entry-level bow for adults.

Genesis® Archery, known for their quality youth bows and accessories is charting new territory with a more dynamic compound bow. It is the only non-modular compound bow with "Progressive Let- Off" technology. The draw weight of 25-40 pounds and "Progressive Let-Off" Technology makes the Gen-X™ ready for the range and the field.

The Gen-X™ showcases even more versatility with the online Build-a-Bow component. This allows for complete customization of the Gen-X™ and other Genesis® Archery bows on the market. The riser, idler wheel, upper and lower limbs, cam, strings and cable all come in multiple color options. Build your own bow at http://www.genesisbow.com/byo/.

"The addition of the Gen-X bow will open an entirely new audience to the quality and enjoyment Genesis bows have provided for years," says Matt McPherson CEO of Mathews Archery Inc., which owns Genesis Archery. "Developing a bow that is ready for the range and the field was the logical step for the Genesis line. The Gen-X will grow with high school students involved in NASP and give adults easy entry into archery or hunting for the first time."

Gen-XTM Attributes:

Only non-modular compound bow with "Progressive Let-Off" Technology

Universal draw length fits virtually everyone

Draw weights of 25-40 pounds

Ready for range and field

Price:

$199 – Gen-XTM bow

$299 – Gen-XTM bow plus kit, which includes:

o 4 carbon arrows o Rest
o Quiver
o Sight

About Genesis® Archery:
Genesis® Archery is a leader in bows and bow accessories for youth and adults entering the sport of archery. Genesis® Archery is a key sponsor and the exclusive bow of NASP® (National Archery in Schools Program), which has taught over 10 million students since its creation in 2001. Genesis® Archery is a subsidiary of Mathews Archery Inc., based in Sparta, Wisconsin. Learn more about their line of bows, Genesis® Build-A-Bow and Featured Archers at www.genesisbow.com.