Outtech is excited to announce the promotion of Nick French to the newly created position of Outdoor Division Sales Manager. Nick will be working closely with the existing sales management team to generate and execute the sales strategies of our manufacturing partners. Additionally he will take on an expanded role in training and mentoring the sales team in the field. Under the direction of Outtech Director of Sales, Brian Malone, Nick will have a focused approach on our regional team operating the dealer and distributor channels.

"Nick has proven himself to be not only an asset to the Outtech organization but to our manufacturing partners as well. Nick will be able to utilize the sales strategies that have made him successful over the years to guide new hires and work with our existing regional managers." Explained Malone.

Nick has over 20 years of experience in the outdoor industry, both in retail and as a manufacturers' representative. He has been with Outtech since 2010.

Established in 1989, Outtech Inc. is one of the outdoor industry's leaders in sales and marketing and maintains a portfolio of brand leaders across the categories they represent. Outtech already has a strong group of over 75 industry specialists spread across three divisions and continues to grow and strengthen the team.