EUGENE, Ore. - Bowtech Archery, the industry leader in archery innovation, was once again the talk of the Archery Trade Association Show after unveiling six new bows on the opening morning. Country music star Colt Ford played in the booth, and outdoor celebrities Jim Shockey, Eva Shockey and Jim Burnworth helped introduce the new bows to the assembled crowd.

"Bowtech takes tremendous pride in entertaining and impressing show attendees on the opening day, and we definitely delivered this year," said Jeff Suiter of Bowtech Marketing.
"Our new bows were a big hit with everyone in the shooting lanes. We set the bar pretty high for our customers before they even had the chance to check out the rest of the show."

Bowtech launched the Carbon Icon and the Eva Shockey Signature Series bow, both featuring the innovative PowerShift Technology, which enables shooters to switch from a performance to a comfort setting.

Diamond launched the Infinite Edge Pro, an incredibly versatile bow with adjustable draw lengths out to 31 inches, and the Provider, the perfect combination of versatility and power at a price point accessible for any archer.

Excalibur Crossbow launched two new bows in its popular and reliable Matrix series. The Matrix Grizzly delivers the performance and accuracy expected from an Excalibur Matrix crossbow at a price every hunter can afford. The Matrix Cub is modeled after the Grizzly, but features a stock with shorter length for younger or smaller-framed shooters.

"The ATA Show was a tremendous success for our brand and our new crossbows," said Ryan Hawkins of Excalibur Marketing. "From the unveiling on the opening morning through the last day in the shooting lanes, we heard great things from dealers and consumers."

For additional information on all of these new bows, check out the brand websites:

• Bowtech Archery: www.BowtechArchery.com
• Diamond Archery: www.DiamondArchery.com
• Excalibur Crossbow: http://www.excaliburcrossbow.com

BOWTECH manufactures and distributes the world's finest compound bows and archery equipment. Founded in 1999, BOWTECH's corporate offices and manufacturing facilities are located in Eugene, Ore. With a worldwide distribution network, BOWTECH's family of brands include: BOWTECH, Diamond, Excalibur, Octane, Stryker and WaterDog Surface Technologies.