STYRKA, a new St. Paul, MN based hunting optics company unveiled its product line at the Archery Trade Association show in Indianapolis, January 8-10. With over a century of optics experience, STYRKA (which is Scandinavian for "strength") offers hunters premium riflescopes, binoculars and spotting scopes at a fair price and backs all products with a warranty to beat all warranties.

The STYRKA product offering focuses on popular sizes and is split between two series, the S5 (better) and
S7 (best). The spotting scopes are all in the S7 Series. Says STYRKA's Scott Myers, who came from retailer Gander Mtn to run STYRKA, "From our collective experience in the hunting optics world, we knew the 80/20 rule applied with 80% of all optics sales occurring over 20% of the line. So our entire product line is comprised of the most popular 20%. This makes it far easier for retailers to select product because they know they'll be carrying what the hunting consumer wants to buy."

Others offer a warranty. STYRKA makes a commitment. It is called STYRKA Pride and it is more than a warranty, really. Not only will STYRKA take care of your product if you ever have a problem, they'll take care of it even if you don't! Once a year, STYRKA owners will be able to send their STYRKA optics product back to the factory for an annual tune-up and cleaning. This ensures your STYRKA optics product will look and perform like new, essentially forever!

Says Myers, "We know we are entering a crowded market but by making the models the consumer wants, offering more performance for the money, and backing our products better than anyone else, we know we are going to get noticed."


For more information on STYRKA products, please visit www.styrkastrong.com or contact Scott Myers