SYRACUSE, NEW YORK - ScoutLook is the leading provider of cutting-edge weather tools for hunters and fishermen. Now, the rapidly expanding outdoor media giant is making aggressive strides to position itself as a trusted provider of high-class content for its community of more than 750,000 hunting and angling enthusiasts.

"We continue to be blessed with unbelievable growth," explained ScoutLook Co-Founder Bill Little. "Just last week, we acquired 20,000 new registered users. We've nailed it in terms of becoming the top provider of weather forecasting and planning tools for hunters and fishermen, and now our audience is starving for more rich content to complement our tools. Content is also a 'must' for our current and future sponsors-there's no question that ads perform better in the context of relevant editorial content."

Numerous articles and videos have been published on the ScoutLook website during the past 7 months, along with an e-newsletter that reaches more than 350,000 subscribers each week. The demand for hunting and fishing tips, gear reviews and pure entertainment has encouraged the company to dive full force into beefing-up its content offerings. As proof, ScoutLook is proud to announce a stable of expert Field Editors who will be delivering regular editorial coverage in key content categories. Meet the team:

Justin Rackley, Bass Fishing Field Editor

Mark Kayser, Big Game Hunting Field Editor

Tony Peterson, Bowhunting Field Editor

Ron Spomer, Firearms Field Editor

Brian McCombie, Hog Hunting Field Editor

Full biographies for each of ScoutLook's Field Editors can be found at http://www.scoutlookweather.com/pro_bios.php.

"It goes without saying that our new lineup of Field Editors contains best-of-class editorial contributors," Dahlke said. "It's my humble pleasure to lead ScoutLook's content charge with this team. We will serve the needs and interests of our community with integrity, honesty, accuracy and excitement. During the past 4 years we have gained the trust and loyalty of ScoutLook users, and we intend to build that relationship for decades to come."

A recent website upgrade has put content front and center on the pages of www.ScoutLookweather.com, and ScoutLook will soon launch a revamped e-newsletter. Also, in the works for 2015 is a complete overhaul of ScoutLook's digital assets, including its website and apps, which will undoubtedly make a major impact in the outdoor media market.

Need to contact ScoutLook? Shoot an e-mail to Communications & Media Director Josh Dahlke at josh@scoutlookweather.com or call 651-245-7395.

Learn more about ScoutLook at http://www.ScoutLookweather.com