ST. PAUL, Minn. - September 3, 2014 - Sportsman's Guide is transforming every Wednesday in September and October from "hump day" into "HUNT day" with "Whitetail Wednesdays", complete with name-brand giveaways and a limited number of super-hot one-day deals on deer-hunting gear, apparel and accessories.

"Whitetail Wednesdays offers Sportsman's Guide's huge community of hunters and loyal customers the chance to get outfitted for the season with tremendous values on everything from boots to tree stands," said Tanya Rausch, Sr. Director of e-Commerce Merchandising. "Plus, every week they have a chance to win amazing prizes, such as a PSE Toxic Crossbow valued at $450, a Browning X-Bolt Medallion Rifle valued at $1,000, and the Grand Prize, a hunting trip and gear package worth $6,000."

Customers can enter one time every Wednesday during September and October at www.SportsmansGuide.com. Every entry into the weekly drawing is also an entry for the Grand Prize drawing.

Sportsman's Guide has been a price leader outfitting deer hunters with name-brand gear and clothing since 1977. The company's newly redesigned website, with its Guide Outdoors community/blog section, makes it easy for hunters, shooters and outdoorsmen to find the gear - and the information - they want.

"Deer hunters have always been among our most devoted customers - and Whitetail Wednesdays is a great way to reward their loyalty," explained Sportsman's Guide CEO, Jay Berlin. "Some of the biggest names in hunting gear have partnered with us - Scent-Lok®, Traditions®, Browning®, and Wildlife Research Center. to name just a few - and they've provided some impressive prizes we're proud to offer."

For more information about Whitetail Wednesdays, visit http://www.sportsmansguide.com/">The Sportsman's Guide website or https://www.facebook.com/sportsmansguide">Facebook page.
About Sportsman's Guide™
Sportsman's Guide™ is a premier outdoor sporting goods and ammunition and shooting accessories retailer located in St. Paul, MN and in the portfolio of Northern Tool + Equipment®. The company has been a supplier of top-quality outdoor sporting goods, hunting, fishing and camping gear, military surplus, ammunition and shooting accessories at guaranteed lowest prices, sold via catalogs as well as the company's websites, www.SportsmansGuide.com, www.365OutdoorWear.com and www.TruckMonkey.com, since it was founded in 1976. For more information, visit www.SportsmansGuide.com.

About Northern Tool + Equipment®
Northern Tool + Equipment® has been a supplier of high-quality tools and equipment for 30 years, selling products through direct mail, the Internet and at more than 85 retail locations in 18 states, including Alabama, Florida, Georgia, Iowa, Kansas, Minnesota, Mississippi, Missouri, Nebraska, North Carolina, North Dakota, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Virginia and Wisconsin. Along with a deep selection of hand, power and air tools, Northern Tool + Equipment® carries a wide variety of products, including generators, pressure washers, air compressors, hydraulics, small engines, trailers, water pumps, tractors, welding equipment and much more. Northern Tool + Equipment® also serves as the exclusive distributor of NorthStarÄ brand equipment, which is fabricated and assembled at the company's 250,000 sq. ft. manufacturing facility located in Faribault, Minn. Northern Tool + Equipment's® corporate headquarters are located in Burnsville, Minn. For more information, visit www.NorthernTool.com.

Contact:
Tanya Rausch, 651-552-5152, Tanya.Rausch@sportsmansguide.com