Sportsman Channel and Outdoor Channel Ratings Soar in 4Q2018
DENVER – Sportsman Channel ended 2018 with roaring success as the network ranked as the No. 1 basic cable network in year-over-year percentage growth impressions with an uptick of 42 percent in the key demographic Men 25-54 for the month of December. Sister network Outdoor Channel ranked No. 6 (tie) in the same key demographic with 25 percent growth.
Sportsman Channel capitalized on the final weeks of 2018 in ratings by registering its highest-rated week in three years during the week of December 24-30. Sportsman Channel recorded its highest-rated primetime performance in more than three years on Christmas night. Christmas night delivered 10 of Sportsman Channel’s Top 12 highest-rated telecasts of the year with Men 25-54. During the month of December, Sportsman Channel increased its average impressions among Men 25-54 by 42 percent during total day (M-Su, 6a-6a) and increased its primetime average impressions by 56 percent (M-Su, 7p-12a).
Outdoor Channel also finished 2018 strong by improving on last year’s results for seven consecutive weeks including more than 50 percent improvement year-over-year each of the last three weeks. The last two weeks of 2018 also saw Outdoor Channel experience its top two highest-rated weeks of the year and its two highest-rated weeks in the last two years. During December 2018, Outdoor Channel increased its average impressions among Men 25-54 by 25 percent during total day (M-Su 6a-6a) and 31 percent in primetime (M-Su 7p-12a).
The last quarter of the year saw Outdoor Channel and Sportsman Channel increase their impressions year-over-year with Men 25-54 by 11 percent and seven percent, respectively. Sportsman Channel ranked No. 9 (tied) and Outdoor Channel ranked No. 15 among basic cable networks in viewers per viewing household (VPVH) with Men 25-54. Both networks were ranked among the Top 15 basic cable networks in year-over-year percentage growth in impressions during the last six months of 2018 in the same key demographic.
About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors.#MyOutdoorTV
About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD is a television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. A division of Outdoor Sportsman Group, Sportsman Channel delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube. #IAmSportsman. #MyOutdoorTV
Source: Nielsen Media, Live Cvg Rtg, AA Projected Units, Men 25-54, as dated, Total Day unless otherwise noted, ranked among all basic cable networks (with a minimum of 1,000 AA Projected Men 25-54 viewers).
Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 | Tom.Caraccioli@OutdoorSG.com