BloodSport
Tuesday September 24, 2013   |
Easton Acquires Delta MacKenzie
Salt Lake City, UT - Easton Technical Products®, the industry leader in performance archery products and outdoor gear announces the acquisition of Delta Sports Products. This reiterates Easton's commitment to provide high quality, equipment to the hunting and outdoor community.

"We are very excited to work directly with the Delta McKenzie brand and bring them into the Easton family of products," states Shane Michelli, President of Easton Technical Products. "As an industry leader in high performance outdoor gear, it is crucial that Easton continues to acquire brands that are of value within our industry. Delta and McKenzie are brands that mimic our vision and will be refreshed with our ability to bring innovative designs utilizing superior materials and technologies," continues Michelli. The decision to acquire Delta Sports will be an opportunity to expand further into markets where Easton is known as a premier brand, providing superior products to the outdoor markets.

About Delta Sports Products: Collectively Delta and McKenzie share almost 60 years of experience providing superior products to archers and bow hunters for greater success in the field. The Delta brand is best known for its commitment to the bow hunter while the McKenzie brand is known for its premium competition targets found at top archery events around the world.

About Easton: In 1922, Doug Easton founded the Easton company making wood arrows and bows. Over time Easton brought innovation to the archery industry by revolutionizing arrow manufacturing using lightweight, precision aluminum. The drive to develop quality products that improve the outdoor and sports experience has lead Easton to branch out into other sports including performance hunting as well as mountain and outdoor products. Easton's focus in these markets has spawned game-changing innovations that encourage athletes to go farther in their sport. To learn more about Easton visit www.eastontp.com .

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