Pubs Top the MediaMark Research and Intelligence (MRI) List in
Readers Per Copy, Total Audience
DENVER (July 9, 2018) – Outdoor Sportsman Group Publshing (OSGP) and its comprehsive lineup of outdoor magazines are dominating the nearest competition, according to recently released data by MediaMark Research and Intelligence (MRI) Spring 2018 study.*
Based on the category “Print + Digital Edition Audience,” four OSGP publications: Guns & Ammo, Petersen’s Hunting, In-Fisherman and Game & Fish magazines lead the outdoor group category in total audience. MRI’s measurement comprises only four of OSG’s 15 targeted publications. Guns & Ammo singularly leads the outdoor category with the highest overall readership of any title with an amazing 30 readers per copy and nearly 11.3 million total audience – more than the NRA’s American Riflemean and American Hunter combined. Overall, MRI reporting shows that Outdoor Sportsman Group’s four measured publications deliver nine million more readers than its nearest competitors’ group of outdoor publications.*
“As the media landscape continues to evolve and people have more options to consume content, it is gratifying that Outdoor Sportsman Group’s vetted, trusted, industry-leading content in our branded publications and digital destinations continue to grow and appeal to a massive scale audience,” Outdoor Sportsman Group Publishing Chief Operating Officer, Mike Carney said.
About Outdoor Sportsman Group Publishing: As a premier destination for the most avid outdoors enthusiasts, Outdoor Sportsman Group’s publishing division is widely recognized for its strong special-interest multichannel brands, including Petersen’s Hunting, Guns & Ammo, In-Fisherman, North American Whitetail, Game & Fish and 10 other leading magazines that reach more than 28 million readers. Outdoor Sportsman Group’s network of websites, including BassFan.com, Outdoorchannel.com, Sportsmanchannel.com and WFN.com, attracts more than 78 million annual unique visitors, and OSG TV produces hundreds of TV episodes of original branded hunting, sport shooting and fishing programming that airs on Outdoor Sportsman Group’s broadcast entities. Visit http://outdoorsg.com for more information. #MyOutdoorTV
*Source: MRI Spring 2018 Study; Base Adults 18+; Readers defined as Total Print + Digital; Competitive set includes Field & Stream, Outdoor Life, Bassmaster, Ducks Unlimited, American Hunter, American Rifleman, and Bonnier Outdoor Group
Tom Caraccioli | Outdoor Sportsman Group | 212. 852.6646 | Tom.Caraccioli@OutdoorSG.com